My weekly update of what’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
A stylish, hip run-through of the various shoes he wore throughout his career, as well as the continuing line of Air Jordans. While Jordan’s skills were undeniable, he also made an enormous impact on the fashions of the game. And of course, wearing a uniform of not much fabric, the fashion statements ultimately came down to the shoes (later to be overtaken by tats, perhaps). At any rate, a fun recap of his career, and introduction to the latest line of Air Jordans.
I like where consumer’s heads are, at least according to this survey. Basically, it looks like consumers are running everything through one big BS filter. But interestingly, they’re not against having a little fun. What these five trends say to me is, consumers are looking for straight-shooting companies that aren’t trying to sell them on traditional marketing tactics like bandwagon and products with bloated feature sets. In exchange for that dose of reality, they’re willing to engage and participate in a little fun. Oh, and if they don’t get this from their current brands, they’re ready to jump ship.
After reviewing what consumers are thinking, it’s interesting to see how the views of marketing execs compare. For the marketers who get social media, it looks like they’re on the right track. Emphasis is on building better relationships and extending their brand awareness. For those who aren’t interested, it’s typically because of low ROI tracking, and a lack of control over their precious brands. And from what consumers are saying, if that’s their mindset, they’re probably not going to succeed in social media anyway. Once again, it looks like the marketing industry is going to offer big rewards to early adopters.
A good breakdown of how to apply some traditional marketing evaluation metrics to social media, and move a little bit closer to the holy grail of marketing. Perfect data. However, this will probably never address the issues of the ROI-bent marketers surveyed above, and they’ll likely sit on the sidelines until they’re well behind in the game.
Saddled with the ignominy of auto-tuning, T-Pain comes back like a great social marketer should. He takes the criticism head-on, and even turns it into a point of engagement that he can profit from. An auto-tuner iPhone app. And with the app, he’ll likely demonstrate that even with auto-tune, you still need some skills to sell a million songs. Or ringtones.
My new fave method for tossing together a quick sketch of a site layout. This is almost as fast as drawing on paper. (Especially when I have to spend so much time explaining what I’ve drawn.)
Great premise behind a campaign for what’s being touted as a very good movie. As the movie ends, theater goers are ENCOURAGED to turn on their cell phones and send a text to stop the killing of dolphins in The Cove, the subject of the movie. Cool way of turning a taboo into a call to action.
What’s certainly one of the most photogenic events anywhere is captured with beautiful interpretation of the desolation of the environment combined with the inspiring transformation it goes through every year.
I haven’t really dug into exploring this yet, but on the surface it looks impressive. Build good looking flash sites in a flash. With optional e-commerce shopping carts, and other advanced features like auto-coding Google Analytics. It’s remarkable where templatized site building is going.
Check out the nav on this site.