My weekly update of what’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
One of the funniest things I’ve seen all year. And from Bjorn Borg (he of the frozen tundra demeanor). In truth, this doesn’t really come from Bjorn. Actually, it’s from his underwear.
If you spend any time on sites where the reputation system is a key part of decision-making (ebay, elance), this is a good read. It’s also an interesting look inside community behavior. The theory is, Reputation or Rating systems are flawed, because of what the writer calls “karma bankruptcy”. Once someone’s reputation drops to a low level, they either head to a different community, or start a new account. Sometimes you can’t beat picking up the phone and calling an old friend for a reference. There’s also an interesting example of how people were being shaken down for loot in the game Sims, by a group appropriately calling themselves the Sims Mafia.
Remarkable. You sketch a scene, label what the primary images are, and it scans the web for like images that also work well together, and automatically composites them into a single image. The results are pretty crazy.
I’ve long been surprised that more advertisers aren’t jumping onto Hulu, as reports were going around that their inventory wasn’t even close to sold out. Being a big fan of Hulu, I can vouch for the memorability of the placements. Of course these days, content publishers never meet an ad they don’t like. So we’ll see if we end up with the same overly-saturated ad marketplace that network TV has become.
This is probably no big surprise, but starting Dec 1, marketers will be responsible for accurate compensation disclosure in product reviews on blogs. It seems they’re primarily holding the marketer responsible, which may sound diverted, but I think makes sense, since it involves the decision to provide compensation. That should also help keep this can of worms from opening too wide, although I can’t imagine there won’t be a slew of lawsuits ensuing from this.
Ecommerce model that makes it easy to sell your digital-based work online. You can enable content purchases or subscriptions across a range of media types. It’s a pretty slick model, once you have the content to sell. Setup is fast, although the store itself is a little bland looking. They need to build this out into a much more customizable widget that could be embedded anywhere. But the core idea is great, and the UX is simple.
If you’re marketing on Twitter to any degree, you’ll likely want to know how to do things via Twitter, such as conduct polls, exchange business cards, give out coupons, create contests, or send gifts.
As branding and marketing venture into product development, about the only common denominator among companies in terms of product development is online technology. Thus agencies that want to play in that sandbox are going to have to solve problems from a technological point of view as a key part of their service offering.
Soon you’ll be able to crunch out iPhone apps from Flash. Feeling like there just aren’t enough iPhone apps out there for you? Get ready for a new wave of them.
Amazing bit of product design ingenuity in Japan. Makes sense that this furniture idea would come from a places with serious space challenges.