What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
It’s always great when a cool video is accompanied by a good song. While more documentary than music video, this is a fun riff on the Guitar Hero user interface, despite actually using open source version Frets on Fire.
Mobile-based location and motion data. They use mobile phone data from individual handsets to predict things like traffic and general movement patters of people throughout the US. They have agreements with both carriers and manufacturers, and are a sort of white label for traffic information. They claim to be able to provide this coverage for 127 markets that cover 85% of the population. There are a lot of campaign applications for this data.
Fun, simple street art style from an Australian artist.
Skate culture art style with a rock and roll theme. Can’t go wrong with that.
Some good research and projections on social media. Highlights include a report that American’s spend 17% of their online time on social media sites, and businesses reporting that blogs have the highest social media ROI.
Good assessment of the four critical components for how Facebook games hook people and pull them in to a deeper experience. Definitely reinforces why so many Facebook games feel so formulaic.
Usability testing isn’t the most exciting subject I’ve ever written on, but I’ll certainly concede it’s value, when used correctly. And that’s what this article delves into. Pitfalls and solutions for good testing methods. One interesting note is how many usability tests are given to existing users of a bad interface, and they compare those results to the same group using a new interface. Of course, given their familiarity with the bad interface, they find that one easier to use. A self-fulfilling prophecy.
You’ve probably seen random people popping up on the right column on Facebook, under the title ‘Suggestions’. These are friends of yours Facebook has identified as relatively inactive on Facebook. And they’re encouraging you to reach out and get them participating. Facebook’s explosive growth is starting to flatten out. And now they need to figure out other ways to grow their business. Typically, companies tackle this by increasing usage among current users. Facebook’s approach to that — getting users to connect amongst themselves — is both genuine and cost effective. And while the term CRM isn’t mentioned anywhere in this article, it’s a blend of that, permission marketing, and user generated marketing. Pretty savvy.
According to this article, Sony’s 9-member detective team has already shut down 295,000 spammer subscription accounts. And I thought my inbox got a lot of spam.
Looking to reach out and connect with other creatives? Here are some good places to do so.