What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
“Your respect’s the size of your attention span.”
Given it’s been called the “attention economy” we work in, this quote nails it.
One question I hear a lot is, “What’s the next Twitter?”. With 100 million users already, Bubbly’s obviously a serious player. Most indicative in this is where they’re rolling out this latest social media app. 5 non-Western countries. One of the big factors in mobile usage isn’t just having a mobile phone, but also NOT having any other means of connecting on the Web.
Foursquare has navigated to a nice sweet spot between entertainment and promotion. While obviously any mobile location based service technology has deep utilitarian potential, with the emphasis on badges and points, it’s currently a game appeal. (The new version does move towards emphasizing utility — most obviously enabling people to track the past places they’ve been for future reference). Starbucks, who has a good iPhone app and could obviously have integrated a game/coupon component into theirs, wisely opts to join an existing community versus the work required to ramp up their own. That’s a trend we’ve seen expanding since the early days of social media, and certainly shows no sign of abating.
Whether ChatRoulette turns out to be a sprinter or distance runner, it’s the net meme du jour. And amid the nudity, flakiness and boredom, there are a few things popping up worth checking out. The best one is the 3rd one using Auto-Tune, T-Pain style. If nothing else, this is a good reminder that any time you jump on ChatRoulette, you could end up starring in a viral video with someone ridiculing you.
Also, the bonus video 1 has a good lo-fi research bit on ChatRoulette behavior.
For a company so deeply rooted in online technology, GOOG has done a great job connecting people to the physical world around them. This is a classic Google move, placing themselves directly in the pathway of consumers on their way to purchasing a product. Not only do they still dominate the digital search for merchandise, but now they’ll know which bricks and mortar store we’re going to buy it at. And given they’re also the ones giving us directions to the store, they’ll also know when we’re going, and which route we’re taking.
If your in marketing and your not up on the latest in campaign metrics, you can’t dive in too soon. While some complain the data isn’t clear enough, closer to the truth is, there’s so much people are having a hard time parsing it all. And given the explosion of social media combined with it’s early-stage metrics, you can expect interest (read: demands by clients) in this category to jump sharply.
While Street View has been all over the US, I’m surprised it hasn’t been used more for promotional purposes, as it is here. Street View and it’s cousin Google Earth have generated a lot of viral interest around quirky ‘Easter egg’ surprises found amid the content. I’m surprised more large brands haven’t figured out a way to use these techs for promotions.
If you care about marketing via mobile, this is definitely worth the read. It’s like very readable user research report from a Canadian designer who’s been working in Taiwan for the past 11 years, currently focusing on mobile.
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I know this application of Facebook Connect has been done before, but this is really well executed. Glenn Beck’s obviously great fodder for the concept.
I love what these guys are doing with music. Creating very low-fi vids to sell mp3 versions of what they call VideoSongs. Many are covers of other bands songs. The quirky spirit of their videos is not to be missed.