What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
I’m kind of sad that @BarackObama isn’t having more fun with Twitter. I’d like to see him retweet a Kardashian.
Jump straight down to the iAd section. While it makes business sense to see in-app advertising as different search-based advertising, I find Jobs’ plan of replicating the TV viewing experience on the iPhone rather disconcerting. Isn’t TVs pervasive in-your-face push advertising something that drove a lot of people to online content in the first place? And what makes him think that they’ll have the tolerance for anything close to that level of intrusion in a mobile experience, where I’m paying a lot more for usage than I am with my cable service.
I realize the developers can probably set their own level of ad saturation, but then again, so have the networks.
And lastly, I don’t agree that mobile devices aren’t about search. 30% of searches on Google are already local, and my guess would be that search will be just as prevalent on mobile devices as desktops.
Nothing short of remarkable, and perhaps most interesting that their business model is about as 180 from Google as could be. Instead of providing sheer utility at various online touchpoints, like search, maps, email, etc, Facebook has made an engagement play — typically the biggest challenge online — and is beating everyone at fundamental traffic stats. What’s more, they’re not only pulling amazing visit numbers, but in January 11% of all time spent online was spent on Facebook, according to these Compete numbers.
I get how Apple might not want to support Flash, but I don’t get why they keep slamming the door on the developer community. I can’t imagine that a company can continue this forever without serious backlash, be it direct in the form of product boycotts, or indirect in the form of someone else with a more open system (ahem, Google) taking them to the mat. If you doubt that anti-Apple sentiment is building, read the comments at the end of the article.
Considering Farmville now has over 82 million monthly active users, the idea of a nut company sponsoring a peanut crop is a smart strategy. There isn’t much info on the execution, but seems like an idea that would be hard to screw up.
Good social media-driven case studies that are an inspiring and insightful read.
Google Mashups are usually a great visualization of database-driven marketing solutions, so they’re usually pretty insightful. What else is interesting is how quickly this exploded after the first one launched. Much the way things happen online when an obviously good idea drops.
Curious how much the business world is changing? Imagine any of the most talked about companies 30 years ago making a pot joke out of one of their primary feature settings.
Interesting overview of the most popular web video series’. The not-so-secret formula? A kids show presence with a much more adult tone to the episodes.
This is a remarkable demo of PS’s ability to clean up and even add missing elements to photos. All in a very automated way. The day of completely digitally-generated movies and commercials may seem like a long way off, but then again, seeing leaps in technology like this demonstrate that aspects of it are remarkably within grasp.