What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
From writer Kathy Hepinstall: “what happens in the gulf of mexico does not stay in the gulf of mexico.”
I’ve posted several things recently on Google TV, which is probably the most interesting happening around TV technology. Here are some early screen snaps from the experience. This is classic Google. Throw something out there early, it looks kind of ugly, but the upside potential is clear and massive.
A remarkable story for anyone interested in cause-related marketing through social media. It really underlines the fact that successful social media campaigns are about big ideas. The ‘social media’ tools are just the distribution channels.
If you consider the popularity of sports, sports-related gaming, and social viewing (which is really best for live events, like sports), this seems like enormous territory. Actually surprised I haven’t heard about this before.
Several interesting things about this. 1. Foursquare is featured along with the heavyweights of social media (and note there’s not a single Google property), 2. The Facebook rules and regulations say you can’t pay people to “Like” something, but they’re offering rewards for liking things, and those rewards have value. Maybe they’ve found a loophole with “Rewards”, but it seems like a thin line. 3. The article speaks of “Liking” doing a makeover on the Nielsen ratings system. That’s a big indicator of the power of the “Like” button.
A lot of people wonder what the value is of all the behavioral data Facebook can track. This example of Facebook’s supposed ability to project the end or beginning of a relationship is all they should need. Imagine just from this info, the number of related businesses that could want to target messages to either party, going into or coming out of a relationship. Then extend that across all behaviors in your life, and there quite a lot of potential for marketers. All of this potential isn’t available to companies yet, but if Facebook’s recent trends about selling your info play out, then it likely will be.
More interesting events on the mobile front. While Foursquare only has about 1 million users, they’re certainly the type of people Starbucks wants. Early adopters, socially active, and willing to broadcast much of their brand loyalties throughout social media.
Booyah’s MyTown. The biggest mobile game you’ve never heard of. Already about 2x as many users as Foursquare. It’s interesting to contrast/compare with Foursquare, which is sort of a game, but not really taking the social gaming concept head-on, which MyTown is definitely doing.
A very well written lambasting of Facebook from a number of angles. Of course, right after this, Facebook inked a long-term deal with Zynga, the Facebook whipping boy in this article. Beyond the vitriol, Jason makes a far-reaching point about the very essence of the Web’s progress being about openness and existing outside any single company’s motives, that single company being Facebook.
Mark Zuckerberg doesn’t seem very concerned about privacy. At least not yours. However, it’s interesting to see people digging up all sorts of things from his past, like these 5 yr old IMs where he literally calls people ‘dumb fucks’ for trusting him with their information on Facebook. If he’s not responding to reporters questions about this, does it mean they’ve uncovered something he’s not comfortable with? i.e., Information he thinks should be private? Privacy advocates could start targeting him in much the same way they exposed Justice Scalia’s personal information after he opposed privacy laws.
At times, Facebook seems like a company moving so fast they’re going to meltdown, but then they pull moves like this and show how far ahead they’re thinking relative to the other majors, including Google and Apple. Social gaming isn’t even close to being tapped out, IMO. That’s why I’m impressed by Facebook putting together such an unprecedented (for them) long-term deal with a social gaming company.