What’s going on in new media marketing, pulled from social bookmarking site
Ray Kurzweil needs to get the singularity happening STAT, while we still have time to make Betty White immortal.
I’ve posted a lot on Apple and Flash lately, but this is the read all to end all. Steve Jobs do a great job explaining why he doesn’t like Flash. Beyond that, he explains it in a way that anyone in the business of “using technology to market to people” should understand.
Watch this just for the scene about how IBM is using Second Life for virtual meetings. And before you dismiss what sounds like a goofball idea, listen to the research reports around how virtual meetings can impact future business dealings, virtual and in person.
This on the heels of the post above. Second Life has found a … second life, and now there’s news of another virtual world that’s not only pulling registrants, but making profits. Maybe I’ll see if my Second Life account is still active.
This guy’s doing a great job of lampooning BP PR on Twitter. And he notes the online marketing media are asking the question: “How should BP respond to him.” Really, BP shouldn’t be wasting any of their time responding to this. That’s taking their eye off the ball. They need to focus on the problem and let the surrounding noise take care of itself. Companies need to worry less on how they’re going to spin all their problems, and focus on solving those problems.
So HTML5 already is (ostensibly) less buggy, requires less bandwidth, has a higher image quality, loads faster, and is easier to develop in, and now it’s also considered more SEO friendly. That’s a pretty big dagger in the heart of Flash.
This type of thing has been done before, but of course, being an Angeleno, this is more relevant. It’s great to see publishers delivering information in ways that acknowledges their readership’s intelligence and curiosity.
This is a really well done product integration. Picking up a simple theme from their recent Super Bowl spot and applying it to an intro for Jimmy Kimmel. Well done.
No surprise here. If anything, it shows how quickly hot button issues can both rise up and fade. Especially with other events in the news. When our coastal beaches are turning into oil slicks, it makes privacy settings on an opt-in social network lose some of it’s urgency.
Think about printing, only out of the printer comes a physical, 3-D object. The home versions of these compositors start at around $750, which makes them remarkably accessible. These low-end machine’s kick out simple plastic objects. But Jay Leno has an industrial version ($27,000) that kicks out actual car parts. There’s an interesting site called Shapeways that features a lot of art for sale. It’s interesting that this technology could be a boon for sculptors and other types of 3-D artists who’ve never really been able to mass market their products before. And interesting that technology could enable them the same way digital recording and distribution impacted the music industry starting about 15-20 years ago.