What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
This guy at the Twitter account @DavidOnDemand will apparently do anything (legal) that you ask him to do via Twitter. Seems a bit of a stretch realistically, and he’s getting a lot more requests than I’d think anyone would have time to do. Oh yeah, and he works for an ad agency and is doing this to get a free trip to Cannes. I’d guess he’ll have earned the trip. This is a search thread of the latest requests he’s receiving.
A few weeks ago reports came out about Android sales surpassing iPhone sales in Q1 of this year. Now the logically-ensuing usage stats. Most noticeable is the change in share of consumption. The charts are very simple and readable.
While email isn’t quite the killer app is used to be, it’s still highly relevant to most people, including teens. When the PEW research came out, there was a lot of buzz about the email stat saying only 11% of teens email daily. But it says more about their choice of communication platforms than anything, as even in 2006, the figure was only 14%.
I don’t doubt this for a minute. In fact, as the article states, it could be a serious underestimate. What this really means? That the online user experience is going to continue to fragment into more and more devices. These trends also show how computing is becoming less and less a work chore tool, and more and more a way of doing just about anything in life. So the heavy lifting of a desktop become unnecessary (along with the added expense).
My first reaction was, Why have the dock and not just use BlueTooth? Whatever, the point is well made at the end. That to realize the future potential of mobile, think way outside the current structures of content, search, and communications.
A nice animated info graphic featuring the top keywords Tweeted during given World Cup matches. The graphic style and animation of this is great. I think they need to filter out the more obvious words, tho, to make it more varied and tell a deeper story. Check out the England vs. USA match, when USA got their lucky break goal, and the term LOL pops up.
It’s been a little surprising that Twitter hasn’t integrated this long ago, given the rise of location based services. Bottom line is, Tweets can now be sources to a location if the sender OKs it. For a lot of location-oriented companies, there’s a lot of potential here.
The Web has always had more to offer individuals than corporations, and this is an interesting look at how social and mobile developments of the future should extend that trend.
Interesting use of texting to share information among bars, much like they track cheaters in Vegas. Of course, any time you have people sharing info outside the standard law enforcement practices, someone’s going to have issue with it. But I have to credit the police and bar owners for a creative solution to their problem.
Pete Cashmore on Twitter’s advertising model. He writes a good overview of how it works, although the service doesn’t seem that innovative to me. He brings up some good points at the end about how this really excludes the small marketer, and just applies to large brands willing to drop the large $ to get their presence on Twitter. And that’s an interesting distinction from Google, who broke new ground in advertising by doing the opposite. Enabling anyone to play, and on a level field. Understandably, Twitter’s trying to figure the whole revenue thing out, but at this point I don’t see their model as nearly as scalable as Google’s was right out of the box.