What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Man. I could listen to Jony Ive talk about “materials” all day long. I mean—unless I had the option of doing literally anything else.
A very simple but powerful idea. Take a hi-res photo of everyone at a concert, and then enable them to zoom in anywhere, find, and tag themselves via Facebook. I’d also have added an easy way for them to drop and save their photo as their profile pic.
One of those ideas where you look at it and say “Really, nobody’s done that yet?”
More mashups. An interesting World Cup mashup that attempts to predict the score via Twitter tweets, a site to help people keep up with the latest job interview trends (you know, those trick questions!), and a match making site based on music taste from Last.fm. Interesting functionality/productivity in those last two.
A good reminder of the importance of cohesion across all your brand touchpoints. Google has an impressive lineup of touchpoints, competitive enough feature-wise, but often lacking the key ingredient. A critical mass audience.
While the headline is a little alarmist, the point is, a lot of people are finding banners aren’t driving the response rates they used to. Of course, that happens with any medium. For many advertisers, it’s most likely a matter of them not doing anything of remote interest in the banner in the first place. And then they wonder why nobody notices their ad.
Fantastic TED presentation by a British ad exec on how big ideas don’t require big budgets.
An example of how Facebook may lose social website cache, but still retain a valuable business model. Social sites could easily go niche, especially ones build around currently strong communities. But like Fabulis, they’ll likely use Facebook integration to accelerate growth at their inception. And that keeps Facebook in a powerful position to deliver relevant advertising.
I’ve mentioned kickstarter before. And out of that biz model comes an edgy cause marketing campaign that’s not only blowing away the creator’s estimated budget, but has to be generating enormous amounts of buzz. I really think there’s a lot of potential for a sort of event artists that can pull these things together in a way that people will want to support.
Mobile isn’t just for when your customer is trying to find you. It can be for when they’re standing in your store. However, while people are growing more accustomed to grabbing their mobile for product research while in store, only about 20% of Multichannel retailers are using any form of m-commerce. Looks like a lot of potential growth.
What can you take from this? That there’s likely going to be a lot of business in the area of building the experiences backing these ads. Of course, the comments would indicate that people won’t tolerate iAds. Yet again and again, people choose ad-supported over pay models. (Hulu will be an interesting case study, although news site after new site has failed trying to go paid.)