What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Come on, city of Cleveland, you’ve been on top for years. Give another city a chance.
While there’s been a lot of talk the last couple of years about the need for global marketing, perhaps nothing drilled that message home like the World Cup. A good read as much for the prose as the content.
I’m quite curious about this because it seems to intersect a lot of different things that already exist. I mean, isn’t YouTube really an ongoing day in the life? So then this is just an edited version of that, with even less contest to what each of the video clips is about? I’ll be very curious to see how they bring a bigger POV to this and make it more than just a mashup of video clips. Perhaps this is the Internet version of Powaqqatsi.
This line pretty much sums it up: It is what companies do with fans that creates value, not merely that a brand has fans.
A lot of SEO people spend their lives trying to outsmart a campus of Google geniuses with PhDs. Kinda like going 1-on-1 with LeBron James. You might get a lucky basket now and then, but he’s just going to come back even stronger. If you want good SEO, don’t think like a Google engineer, think like a consumer. Bottom line is there are always games going on to goose online performance. But long-term value tends to align with consumer interests.
I like how often we see data going from rote facts to entertainment value. The idea of taking voting district information and attaching that to landmarks in NYC is exactly the type of way brands can take data and create interesting stories about what they or their customers are doing.
This isn’t the first time I’ve heard someone suggest the online display game is on. And if Google’s piling money into it, that’s a pretty strong indicator.
This highlights a major challenge of social media at the moment. Sharing the same posts with vastly different networks of people in our lives. This includes a nugget of insight about where Google’s going to be aiming to penetrate Facebook’s armor.
If you’re not familiar with Facebook’s Open Graph or why Google is gunning for Facebook, this is a good quick read.