What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
If Jobs doesn’t start this press conference with “Look at your CEO now back to me now back at your CEO now BACK TO ME” he’s missed a trick.
A good overview on how the campaign was created. It’s interesting to see user generated components kicking in, which is mentioned towards the end of the article.
Have to say I think this issue is blown out of proportion. Maybe it’s because in Venice Beach all I see are people trying to darken their skin.
An excellent distillation of where to take risks, and where not to.
A few mobile apps from the non-profit sector. My pref on these is the simplest one, the Salvation Army “Bellringer”. A nice way to reenforce a strong brand icon.
While the contest info delivery vehicle, the video, might be what you expect from a Royal, the underlying promotion has a nice feel of global inclusiveness. Swap two people from your country with two people from somewhere else in the world.
With the recent Justin Bieber / Lady Gaga ‘most viewed’ showdown, I was curious to see the 100 most viewed vids on YouTube. Perhaps not surprisingly, the majority seem to be music videos, interspersed with baby’s laughing, people dancing, and allusions to sex. The view counts are also interesting to note. The top vid has 245m views. The 100th: 40m views. That’s a pretty precipitous drop, and if you consider that 2 billion videos are viewed every day on YouTube, it’s really a long tail play with a huge majority at very low view counts.
This pulled select from the article says it all in regards to shifting marketing forces: Former President of CBS News Andrew Heyward wrote in the Harvard Business Review last year that “every company is a media company,” summarizing the idea that marketing is shifting to an environment where advertisers need to produce compelling content in order to succeed.