What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
I really like this idea, and can imagine there’s a lot of room for liquor brands to get involved, and even other brands that don’t involve kids, autos, or operating heavy machinery. Being one who enjoys buying a friend of drink, I gave this a quick try with what I think was a free first $1. Very clean, simple interface. The only issue I saw was very limited bar selection. But if this builds any steam, that will be a temporary issue
Simply an absurdly funny commercial, from Japan.
One of the smoothest applications of new tech I’ve seen. Through the use of RFID bracelets, kids were able to post to Facebook by simply flashing a bracelet. For example, if a photo took their picture, they could flash the bracelet and it would auto-tag them in the pic. The real proof is that over the course of the day, there were 35,000 updates, although only 650 kids could be in the part at a time. Whatever the total visitors was, that’s a lot of checkins in a given day. And at that rate, Facebook user’s biggest problem will be sorting through their friend’s updates (which some would argue is already a problem
A good example of how a seemingly small emotional element can drastically change a message. We’ve all seen animal rescue ads. But this one goes a big step further, by both giving us a look at an endearing animal, and secondly, telling us that this dog will be put to sleep tomorrow if you don’t do anything. Hard hitting? Yes. Effective? I’d bet on it.
This type of things has been brewing for a while, but The North Face is doing a good job of adding relevance to the SMS notification system by factoring in user preferences. This also gives them additional data on their customers, which could be worth the cost of the program. A lot of companies have tried to nail SMS and failed, which has certainly tainted the industry. But the sensitivity TNF seems to be bringing to this could help shift things in another direction. Ultimately, brands will build or lose their reputations around how they handle situations like this, so it’s good to read the details of how they’ve structured this program. And all of that said, the experience seems to be down right now (that, or Mashable provided a bum link). This also points to another flaw in so many campaigns. Nowhere on their site or Facebook Page are they promoting this program. Again, could be due to technical issues, but if that was the case, they’d just offer an explanation instead of nothing
Maybe it’s naive, but i’ve been surprised it’s taken Apple so long to go wireless with iTunes synching. At any rate, if Apple takes music social, the potential is obviously enormous.
Funny that advertising how-to’s always emphasizes benefits and solutions. Of course, a little negativity also goes a long way. Just ask a politician.
As Gary Vee once said, the most interesting thing about Twitter is Advanced Search. This is like Twitter search, only with Google. Which IMO takes a large bite out of the value of Twitter search alone (unless, of course, your interest is limited to Twitter). Thinking about all the buzz around Twitter activity for timely events like the World Cup, it’s not surprising that there’s both interest in this type of search, and that Google will be putting a lot of effort behind it.
As online content explodes in quantity, a growing concern is how people will parse all the info. When the Web started, it was enough to have a simple directory (Yahoo). Then, we needed to find random information at a given moment (Google). Now, we need to figure out how to piece together and extract a story line out of the mad influx of information we get every day. Perhaps it’s not surprising that a mega-brand like Xerox is taking up this task. In particular, check out the Scamville example, and when on that TrailMeme, look at the “View map” button on the lower left. Of course, the ongoing challenge for brands will always be figuring out how to insert themselves into the content stream in a way that doesn’t detract from the user experience.
Ran across this old article. It’s a fascinating look at how Facebook adscams are going down. It also serves as a good dissection of key industry tactics and technologies.