What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
This is funny, and probably painfully true for some.
I like this concept because it plays into the Twitter culture of “who’s following who” so well. And it’s simplicity. Just bid on a celeb (like Justin Bieber), and they’ll follow you, retweet you at least once, and will also send out a tweet including your @twitterhandle. It’s tough to tag this with a value, as the big unknown is how many of JB’s 5.2m followers will ever see either of the references to you. But it’s a fresh idea.
If Facebook’s recent elimination of boxes left you baffled, this won’t necessarily explain their reasoning, but will give you a sense of how to revise your page to get back the content that’s now missing. For brands, this is a good chance to see how an advanced user is making the transition from boxes to tabs.
Fashion brands would seem to be a natural for photo-based social media. Yet it seems like so few of them take advantage of the technologies. One that is is Nau, a personal favorite of mine. In particular, I like their user submission contest, in which each month they select the best shot submitted by users, and that person gets, what else, free Nau clothing. They’ve also integrated the photos and Flickr’s slideshow capabilities on their site very nicely.
With the term ‘agile marketing’ popping up more and more frequently, it’s interesting to note other situations where the rapid deployment and iteration approach is working. Personally, I think there’s a lot of headroom in this direction for agencies, as there’s no question they need to get more done in less time. The real question is, How to do that without ending up a pile of debris.
A good list of ideas that many businesses should be doing with Facebook. Much of this is going to become foundational, and will support numerous other online marketing initiatives that involve social media, so it makes a lot of sense to have these capabilities already in play and having a good understanding of how to use them.
Some interesting findings in this. For consumer purchase decision-making, word of mouth has greater influence in developing nations, yet they also rely more on advertising, even at late stages of the decision making process. That makes sense given that mature markets tend to be more cynical about advertising. But word of mouth will almost certainly increase more for mature markets in the future, due to advanced in technology.
Another interesting bit. Word of mouth can lift a company’s market share 10% over 2 years, but also drop it 20%. Obviously, there’s a huge need to generate positive word of mouth. Imagine what 10% market share is worth to most brands.
An entertaining story about memes, in particular a Florida parent’s baby photo that went viral in Japan.
Another indicator of the social shopping trend. Right now the simple idea is to map products to ‘Likes’, usually weighted towards your circle of friends. Of course this all underscores the importance of friends in recommending products, the most reliable source of information.
Steve Jobs predicted this, and it’s remarkable to see the iPad’s impact happening so quickly. Keep in mind it was just a couple of years ago that laptops surpassed desktop sales. The trend is certainly to light, portable, and easy to use. For marketers, the question is, How will this impact future computing? So what are the user traits for iPad? Less typing, a more graphic experience, instant access due to not having to ‘boot up’, and an app-like experience, even if over the long-term that becomes more perception than technical reality. Bottom line: The Web has become (or perhaps always has been) a confusing mess of information, and now that’s it’s entirely mainstream, there’s a lot of room for optimization. The iPhone and iPad have taken us back to a simpler, almost pre-Web era of siloed experiences that feel simpler because, like traditional, they have a more contained set of options once you’re inside the app. Choice is good until it’s overwhelming.