I just published an interesting look across 10 popular industries to see how Page performance compares for areas like engagement rate, page growth rate, and posting volume. We covered a number of industries, including politics, airlines, hospitals, fashion retail, snack foods, restaurants, sports footwear, and YouTube stars.
Key findings include:
- Industries with emotional subjects tend to have higher engagement rates
- Page engagement rates within an industry often vary significantly
- The more Likes a page has, the harder it is to get high engagement
- High posting volume often aligns with high engagement rates
Some things I expected, and some I didn’t.