You don’t have to produce content to have it engage your community. This week Red Bull shares some remarkable footage from a brand, Billabong, that may sell a completely different product, but certainly appeals to the same extreme sports interest. I also like how they’re using short, punctuated copy that plays entirely off the posted video. It feels conversational the way people really post.
Click through to see the video.
Below is this week’s report. Click the image if you’d like to click through to the individual posts.
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