My latest article, on what small businesses can learn from large businesses regarding Facebook page activities. It’s published in the Content Marketing Institute, one of the more thriving sites covering the fast-growing area of content marketing.
In the article we conduct an analysis on automobile industry Facebook pages. Looking at both large manufacturers and small, local dealers, we break down what’s working, what’s not working, and what the dealerships can learn from the larger brands. The emphasis is on subject analysis, and we feature a number of Zuum charts that clearly pinpoint the findings and recommendations.
And here’s an example of one of the charts. We then drill in to see how the Nissan dealers listed here can improve their engagement.