We just launched a couple of great new reports on Zuum. These should give unparalleled views on what subjects perform best on Facebook. Our Subject Explorer and Subject Analyzer are two reports that work together to give you the most accurate view ever of what content makes the biggest impact on Facebook.
Zuum users will find these reports on the left side navigation when they’re logged into the Zuum tool.
Subject Explorer or: What topics should I be posting about?
Subject Explorer goes well beyond just showing you which keywords drive the best engagement. It gives you multiple parameters for filtering those subjects, based on critical engagement criteria. So the subjects it presents are subjects that work the way you want them to work.
Minimum Average Engagement Rate: Slider let’s you view only words above a certain engagement level. For example, you may want to only view subjects generating 20% above the average engagement.
Minimum Number of Posts Containing the Term: A subject that works in one post is very different from one that works again and again. The more times a high engaging subject is used, the more consistently it’s performing, and the more likely it will be to drive engagement for future posts. You may want to view at least 2-3 months of data to ensure there’s a broad range of subjects to analyze.
Minimum Number of Pages the Term is Used On: Brand and product terms usually are among the most engaging terms. By selecting more than one page, you’ll quickly eliminate most terms specific to a certain page, and get a better sense of what subjects are working across the entire industry.
You can rollover any term to get a quick view of its engagement rate, posting volume, and pages used by.
Subject Analyzer or: How are the most engaging subjects being used by marketers?
A detailed breakout of how a given subject is being used across all the pages you’ve selected. When you click on any term in the Subject Explorer, you’ll go straight to this view.
Across the top is data on the posting volume, average engagement rate for posts with that term, what types of engagements is pulled, and the media type that term was used with.
Top Related Terms: Shows the most common terms used in all posts on this subject.
Posting Calendar: Which brands posted about that subject on which days.
Top Brand Post: The most engaging page post on that subject.
Top Fan Post: The most engaging fan post on that subject.
More Brand Posts: Click to view a listing of all brand posts on that subject, ranked by engagement.
More Fan Posts: Click to view a listing of all fan posts on that subject, ranked by engagement.