I’m a creative problem-solver with a track record developing innovative product and marketing solutions. Deeply experienced in strategy, creative direction and production across the spectrum of digital and traditional communication channels.
As an advertising copywriter and creative director, I’ve worked for a number of top global agencies, including TBWA/Chiat/Day, BBDO, DDB, Ogilvy & Mather, Saatchi, Y&R & FCB. Creating national campaigns in television, print, outdoor and radio.
As a digital marketing creative director, I’ve worked directly with Pepsi, Sony Pictures, PayPal, Mattel, Warner Bros, EA Games, 21st Century and California Lottery, among others. Developing websites, content strategies, app development, mobile campaigns, and social media strategies.
My current company, Zuum, is a social content strategy and reporting tool I founded that provides the most complete data set available for determining what content maximizes impact on social media. Brands that have used Zuum include Disney, Starbucks, Nestle, Walgreens, Intuit, AIG, Tupperware, 3M, Aramark, BBDO, Billabong, Chevron, Nissan, Sotheby’s, USC, Vanderbilt Medical Center, Blue State Digital, JWT, Capital Group, Capital One, Saatchi Healthcare and Cleveland Clinic.
I graduated from the University of Illinois, Urbana-Champaign with a Bachelor of Science degree in Communications. While there, I was the creative director and promotions director of WPGU, the nation’s largest student-run radio station. I also wrote feature articles for the school newspaper, The Daily Illini, and founded a student-run ad agency serving local clients.
My passions outside of work include photography, bass guitar, cycling and travel.
Details of my work history are on LinkedIn.