I’m a creative problem-solver with a track record developing innovative product and marketing solutions. Deeply experienced in strategy, creative direction and production across the spectrum of digital and traditional communication channels.
As an advertising copywriter and creative director, I’ve worked for a number of top global agencies, including TBWA/Chiat/Day, BBDO, DDB, Ogilvy & Mather, Saatchi, Y&R & FCB. Creating national campaigns in television, print, outdoor and radio.
As a digital marketing creative director, I’ve worked directly with Pepsi, Sony Pictures, PayPal, Mattel, Warner Bros, EA Games, 21st Century and California Lottery, among others. Developing websites, content strategies, app development, mobile campaigns, and social media strategies.
In addition to working directly with brands and agencies, I launched Zuum, a social content strategy and reporting tool. Zuum provides the most complete data analysis available for determining what content maximizes impact on social media. Companies that have used Zuum include Disney, Starbucks, the NFL, Nestle, Walgreens, Intel, AIG, Tupperware, 3M, Aramark, BBDO, Billabong, Chevron, Nissan, Sotheby’s, USC, Vanderbilt Medical Center, Blue State Digital, JWT, Capital Group, Capital One, Saatchi Healthcare and Cleveland Clinic.
Most recently, I launched the podcast Homie & Lexy, an audio sketch comedy based around the voice assistant industry. It stars 2 voicebots residing in the same house. When their owners step out, the voicebots start talking, trying to make sense of the human world around them. Each episode is about 2 minutes long.
I graduated from the University of Illinois, Urbana-Champaign with a Bachelor of Science degree in Communications. While there, I was Creative Director and Promotions Director of WPGU, the nation’s largest student-run radio station. I also wrote feature articles for the school newspaper, The Daily Illini, and founded a student-run ad agency serving local clients.
My passions outside of work include photography, bass guitar, cycling and travel.