Periodic writing for some of the larger industry publications
To make informed decisions about using video on Facebook, you need to have a good understanding of how your fans consume it.
Social Media Examiner – March 21, 2016
“Savvy marketers have always used their competitors’ activities as a way of building up industry intelligence. By analyzing even a few of your competitors, in a year’s time you’ll be privy to significantly more information about engagement levels, brand positionings, and audience preferences than if you were to scour only your own company’s activities.”
iMedia Connection – October 27th, 2015
It looks like there are currently two views around the value of Facebook — Wall Street’s view and the view of marketers actually using Facebook to promote their businesses.
iMedia Connection September 22, 2012
Facebook’s been on a tear rolling out new features and new metrics. This article tries to define a fast-evolving subject.
iMedia Connection – June 8, 2012
Exploring the differences and similarities between small and large businesses sharing the same industry. In particular, what can the small-business marketer learn from its large-business counterparts.
Content Marketing Institute – March 2, 2012
There’s no shortage of suggestions circling our industry, but it’s up to you to separate the good from the bad. These insights will help
iMedia Connection – February 28, 2011
Are you having trouble pushing through your most innovative marketing concepts? Here are a few points you might want to consider.
iMedia Connection – April 21, 2010
Social media is exploding, while paid media will be around for a while. This is how you combine these juggernauts into a powerful integrated campaign.
iMedia Connection – September 29, 2009
There are countless new computer tools out there, but separating the wheat from the chaff can be challenging. Here’s a handful of proven apps that can make your job easier.
iMedia Connection – November 19, 2009
If you’re afraid of social media today, then avoiding for the next five years should really petrify you.
iMedia Connection – August 25, 2009
Doug Schumacher shares what he learned from his mentors, and how he applies that on a regular basis.
iMedia Connection – June 29, 2009
Campaigns are more complex than ever, but those new capabilities include numerous opportunities to improve performance, if you know what to watch for.
iMedia Connection – April 29, 2009
Some companies fear social media. But for those who want to control their image, there may be no better solution than social media.
iMedia Connection – April 14, 2009
Think your brand should avoid social media? Good luck. If your marketing efforts don’t currently involve social media, you’re already playing catch-up. Here’s why—and how—to get in the game.
iMedia Connection – January 26, 2009