Periodic writing for some of the larger industry publications
3 Ways to Analyze Facebook Video Performance
To make informed decisions about using video on Facebook, you need to have a good understanding of how your fans consume it.
Social Media Examiner – March 21, 2016
4 things you can learn about your competitors on Facebook
“Savvy marketers have always used their competitors’ activities as a way of building up industry intelligence. By analyzing even a few of your competitors, in a year’s time you’ll be privy to significantly more information about engagement levels, brand positionings, and audience preferences than if you were to scour only your own company’s activities.”
iMedia Connection – October 27th, 2015
Why Facebook’s valuation shouldn’t worry marketers
It looks like there are currently two views around the value of Facebook — Wall Street’s view and the view of marketers actually using Facebook to promote their businesses.
iMedia Connection September 22, 2012
The Facebook Metrics You Need To Know
Facebook’s been on a tear rolling out new features and new metrics. This article tries to define a fast-evolving subject.
iMedia Connection – June 8, 2012
Facebook Content Marketing Lessons from Large Brands
Exploring the differences and similarities between small and large businesses sharing the same industry. In particular, what can the small-business marketer learn from its large-business counterparts.
Content Marketing Institute – March 2, 2012
The best marketing advice I’ve ever received
There’s no shortage of suggestions circling our industry, but it’s up to you to separate the good from the bad. These insights will help
iMedia Connection – February 28, 2011
7 ways to get bold campaigns approved
Are you having trouble pushing through your most innovative marketing concepts? Here are a few points you might want to consider.
iMedia Connection – April 21, 2010
Turning Paid Media Impressions into Social Media Endorsements
Social media is exploding, while paid media will be around for a while. This is how you combine these juggernauts into a powerful integrated campaign.
iMedia Connection – September 29, 2009
9 new marketing tools you need
There are countless new computer tools out there, but separating the wheat from the chaff can be challenging. Here’s a handful of proven apps that can make your job easier.
iMedia Connection – November 19, 2009
Why social media is safer than you think
If you’re afraid of social media today, then avoiding for the next five years should really petrify you.
iMedia Connection – August 25, 2009
7 habits of highly effective creative directors
Doug Schumacher shares what he learned from his mentors, and how he applies that on a regular basis.
iMedia Connection – June 29, 2009
7 ways to get more out of your creative
Campaigns are more complex than ever, but those new capabilities include numerous opportunities to improve performance, if you know what to watch for.
iMedia Connection – April 29, 2009
How social media can resurrect your brand’s reputation
Some companies fear social media. But for those who want to control their image, there may be no better solution than social media.
iMedia Connection – April 14, 2009
Heralding the death of non-social media
Think your brand should avoid social media? Good luck. If your marketing efforts don’t currently involve social media, you’re already playing catch-up. Here’s why—and how—to get in the game.
iMedia Connection – January 26, 2009