Most anyone who’s talked to me in the past couple of years knows my interest in AI. The more I looked into AI and it’s potential impact on marketing, the more fascinated I became with the voiceweb. Accessing content currently on the web, via a voice interface. While voice offers challenges that text and graphic […]
Analysis of Google’s voicebot contest winners. See how their invocations work, how the user experience flows, and tips the developers have to share.
I’m not sure I’ve ever following a story with the combination of awe and trepidation as AI for the past several years. The potential job displacement alone is staggering. In the past, as a marketing person who trades in creative thinking, I’ve clung to the idea that however far technology might progress, jobs based in […]
If you work in digital marketing and haven’t read “Shipwreck Diary of a Content Marketer“ on McSweeney’s, put it at the top of your ToDo list. Actually, put it on your calendar to be sure it gets done. It’s a precise takedown of the marketing world’s latest growth area, content marketing. We join our castaway hero […]
There’s a lot more you can measure your Facebook content by than simply likes or engagements. In this article we’re going to look at why there’s a push for metrics beyond engagements, specific examples of metrics to use, and how to apply them. Social Media’s Engagement Problem Social media introduced a metric type that hadn’t […]
Drove up the coast with a buddy who surfs. The early hours at the beach are usually the most interesting to shoot, imo. Lot’s of mist for mood, and neutral lighting to bring out the mid-tones.
That photo is not from a fashion show. It’s not a concert. It’s the TechCrunch LA Meetup I went to last night. For those not versed in speed pitch events, it’s basically speed dating for entrepreneurs and investors. In this case, each entrepreneur had sixty seconds to give their elevator pitch on stage. Then a […]
We just launched a couple of great new reports on Zuum. These should give unparalleled views on what subjects perform best on Facebook. Our Subject Explorer and Subject Analyzer are two reports that work together to give you the most accurate view ever of what content makes the biggest impact on Facebook. Zuum users will […]
This posted on iMedia today. Facebook’s been on a tear rolling out new features and new metrics. This article tries to define a fast-evolving subject. To the article >>
Holidays are always a content opportunity for brands. This is a look at some of the more interesting Easter-themed posts from some of the leading brands on Facebook. Facebook Report – What Top Brands Posted for Easter View more presentations from Zuum
My latest article, on what small businesses can learn from large businesses regarding Facebook page activities. It’s published in the Content Marketing Institute, one of the more thriving sites covering the fast-growing area of content marketing. In the article we conduct an analysis on automobile industry Facebook pages. Looking at both large manufacturers and small, […]
You don’t have to produce content to have it engage your community. This week Red Bull shares some remarkable footage from a brand, Billabong, that may sell a completely different product, but certainly appeals to the same extreme sports interest. I also like how they’re using short, punctuated copy that plays entirely off the posted […]