I just published an interesting look across 10 popular industries to see how Page performance compares for areas like engagement rate, page growth rate, and posting volume. We covered a number of industries, including politics, airlines, hospitals, fashion retail, snack foods, restaurants, sports footwear, and YouTube stars. Key findings include: Industries with emotional subjects tend […]
Path has a nice user interface although I’m not really sure I need another social net right now. I do like the fact that companies are moving to a more fluid, mobile based interface. But what I like most about Path is the photo filters. They should release a version with which you can just […]
I know, it seems like the only time I post here is to say I’ve posted something somewhere else. 🙁 But I thought this article came out well, and there are some good, insightful reports on some of the top brands on Facebook. Starbucks, Skittles, Disney, Oreo, Red Bull, etc. The complete article is here: […]
With Zuum, it’s pretty clear I’m betting on Facebook as the dominant consumer social media platform for brands to engage their best customers. Here’s the article: http://www.imediaconnection.com/content/29968.asp This article breaks out posting activity trends across a number of industries, looking at things like how much to post, when to post, what topics to post, and what […]
We’ve just launched our new tool for analyzing Facebook data, Zuum (ZuumSocial.com). My biz partner, Alex Gonzalez, and I are very excited about the insights that can be gathered using Zuum. Things like what terms are most powerful for driving engagement, which days are fans most active, which media type drives the best engagement. All […]
Saw the premiere of Morgan Spurloch’s latest, Pom Wonderful Presents The Greatest Movie Ever Sold, last Tuesday. I definitely liked it, in a way that anyone intimately familiar with a subject likes to see it examined with a perspective that only a $1.5m budget can provide. If you’re not familiar with the concept, Spuloch attempts […]
I was on an early AM ride up the bike path just after daybreak, and caught the sun breaking through the clouds, landing right on the pier.
I really enjoyed writing this one. Perhaps the more bullet point structure made it easier, but it’s also nice to reflect on things you’ve come across in the past, rather than trying to project onto the future. This is posted from the iPhone WordPress app, so I don’t have much in the way of formatting […]
Just posted the latest creativing article, over at Creativing.com
Just posted the latest Creativing weekly industry report.
I’ve started playing with the WordPress iPhone app. So far I’m impressed. A simple interface with enough basic features for adding images or video. The only glaring omission is a Facebook cross-posting capability. Seems a little obvious so maybe it’s set for an approaching update. At any rate, here’s a screen grab of the posting […]
Tomorrow I’ll be presenting several creative campaigns in the CPG category where they were marketing to moms. I’ve found some very nice work to profile, and am looking forward to being part of a great group of presenters for the session. If you’re attending the conference, stop by and say ‘Hi’. Here’s the link to […]