With Zuum, it’s pretty clear I’m betting on Facebook as the dominant consumer social media platform for brands to engage their best customers. Here’s the article: http://www.imediaconnection.com/content/29968.asp This article breaks out posting activity trends across a number of industries, looking at things like how much to post, when to post, what topics to post, and what […]
We’ve just launched our new tool for analyzing Facebook data, Zuum (ZuumSocial.com). My biz partner, Alex Gonzalez, and I are very excited about the insights that can be gathered using Zuum. Things like what terms are most powerful for driving engagement, which days are fans most active, which media type drives the best engagement. All […]
Saw the premiere of Morgan Spurloch’s latest, Pom Wonderful Presents The Greatest Movie Ever Sold, last Tuesday. I definitely liked it, in a way that anyone intimately familiar with a subject likes to see it examined with a perspective that only a $1.5m budget can provide. If you’re not familiar with the concept, Spuloch attempts […]
I was on an early AM ride up the bike path just after daybreak, and caught the sun breaking through the clouds, landing right on the pier.
I really enjoyed writing this one. Perhaps the more bullet point structure made it easier, but it’s also nice to reflect on things you’ve come across in the past, rather than trying to project onto the future. This is posted from the iPhone WordPress app, so I don’t have much in the way of formatting […]
Just posted the latest creativing article, over at Creativing.com
Just posted the latest Creativing weekly industry report.
I’ve started playing with the WordPress iPhone app. So far I’m impressed. A simple interface with enough basic features for adding images or video. The only glaring omission is a Facebook cross-posting capability. Seems a little obvious so maybe it’s set for an approaching update. At any rate, here’s a screen grab of the posting […]
Tomorrow I’ll be presenting several creative campaigns in the CPG category where they were marketing to moms. I’ve found some very nice work to profile, and am looking forward to being part of a great group of presenters for the session. If you’re attending the conference, stop by and say ‘Hi’. Here’s the link to […]
I’m now posting Creativing weekly updates over on the Creativing.com site. I’m going to be using that site for posts on content development, and will be using this for more personal stuff.
What’s going on in new media marketing, pulled from social bookmarking site Creativing.com: Where Good Ideas Come From [VIDEO] Excellent animated video on where good ideas come from. A lot of this will ring true to the importance of conversation monitoring, which is really just a way of plugging yourself into the community, or conversation, that […]
What’s going on in new media marketing, pulled from social bookmarking site Creativing.com: Dilbert Takes on Social Media Marketing Managers [PIC] This is funny, and probably painfully true for some. Score a Celebrity Twitter Follower by Donating to Charity I like this concept because it plays into the Twitter culture of “who’s following who” so well. […]