My latest article just came out on iMedia Connection. Recently on NPR’s Morning Edition, host Renee Montagne interviewed 20-plus year auto-exec-turned-industry-analyst Jim Harbour (to Jim’s credit, “industry analysis” must be the only growth sector in the U.S. auto industry for the past couple years). Montagne was quizzing Harbour on the problems the auto industry is […]
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Reqall – A way to increase campaign conversion rates?
I’m a fan of clipping tools and other quick, time savers and reminders. I have computers and phones littered with these to prove it 😐 This is an interesting mobile solution for setting up reminders. It reminds me of adding calendar events in Google’s iPhone mobile, where you just type in a string like ‘tomorrow […]
Thin and inexpensive netbooks. Coming to a household near you.
This article in the NY Times highlights how there is a wave of new smaller, lighter, and most importantly, cheaper, laptop computers coming onto the market. Appropriately called ‘netbooks’. There a lot of change indicators on the Internet’s horizon. Mobile is certainly a big one, as is higher broadband rates. But I think the laptop […]
Heralding the death of non-social media
My latest article for iMedia Communications. Right before the end of the year, there was a strong backlash against marketing through social media channels. If you were working anywhere near social media, it was hard to miss: People said it doesn’t work. People said it doesn’t work as they’d like it to. And people said […]
Creativity and data: A marriage, if not a perfect one
In this post, Seth Godin writes about taking the high road. I want to lead with his summary paragraph, because the high road is too often seen as prima donna boulevard. “Data is your friend. And the data shows that the top blogs, top lenses, top magazines… they all follow the high road. If you […]
NY Times article on ever-expanding cookie tracking
Tracking technology has been on a growth spurt. After post-impression tracking in the early 2000’s, we’ve recently added a lot of different BT techs, and now an even more comprehensive system in which you pretty much have an interest profile that the so-called Behavioral Exchanges are trying to align their ads with. I had an […]