What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
This is a new feature I’m going to add to this column each week.
Ran across this story from Dom Sagolla, one of the original team that created and launched Twitter. Note how, despite Twitter’s relatively simple concept and technology, they went through a number of technical, UX and branding challenges. Scroll down the page past the book promo to see the original post
This is very cool. A working mini helicopter controlled via the iPhone. If you’ve started shopping for me for Xmas next year, hint hint.
I really like this piece on strategy v tactics. And while in many cases business strategy is, unfortunately, a foregone conclussion by the time the marketing department gets on the scene, it’s never too late to try to have an impact. As international borders vanish, production timelines shrink, and all businesses move closer to having perfect information, perhaps marketers will again get to spend more time in the CEOs office.
Talk about niche targeting, these ads are recruitment ads for a security firm. The firm’s agents carry them in their suitcases. When their baggage gets scanned at the airport, the inspecting agent at the video monitor sees the recruitment ad. Not sure what the CPM is, but I’m sure these ads get noticed, as it’s certainly an attentive audience.
I think cause marketing makes a lot of sense for companies right now. Firstly, there’s our economic situation. There’s a lot of pain out there, and showing that you’re sensitive to it eases the underlying push of commerce. Secondly, tied to the first, cause-oriented messages are for the most part much less prone to cynicism and criticism. And that leads into social media. Not only are cause campaigns less likely to draw ire, but they’re far more likely to generate positive buzz in social media. And that’s something more and more brands will be considering the top reason for cause marketing.
Some great stats regarding AR, webcams, video, Facebook, etc. Slide 4 is kill — 40% of Facebook vid uploads were via webcam. Though sites like uStream are hitting millions of uniques, live streaming doesn’t seem to be capturing that much attention. The 40% number would suggest it’s waiting for a ‘tipping’ event.
Ever wonder what techs a given site is using for their platform, analytics, ad serving, etc? Sure, you could view the source and weed through it. But this gives you the whole enchilada in a single search.
Easy, and more importantly, graphically cool way to generate word clouds from any selection of words you chose.
Topps moves into the virtual goods market with “Wacky Digibles”, a kind of reissue to the 70s product parodies, Wacky Packages.
More data supporting the notion that, finally, this is the year for mobile.