What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
I don’t know what he’s been doing for the past five years, but he hasn’t lost it.
I’m digging this. It has the standard color balance and tinting features, a couple of special effects, and a series of preset image effects. It very fluid: Love the interface of sliding your finger left to right to adjust the strength of the effect. That part of it actually feels more intuitive and accurate than the computer app.
Not all iPhone apps have to be a big production. This game behind VWs GTI app was around for a while. Apparently VW just dropped in the GTI module, and then gave it away for free as branded content. I think this is a smart way to spend an ad budget, and suspect we’ll see more of this type thing. As the iPhone app store shoots towards a projected 100,000 apps by the end of this year, there’s a lot of great content out there with very little exposure. And VW realized they didn’t have to reinvent the wheel to make an impact.
An interesting report amid all the clamor about how sick people are of commercialism. Sounds like it’s more the commercials they’re sick of. There have been a million definitions about what good branding means — a promise to the customer; what people say about you; the value of a company once you subtract all the assets. This finding is a testament that good brands still matter. And whatever branding represents, it’s something people respond to.
Clearly a lot written on this subject this week. Beyond the amusing love/hate quadrangle going on between Microsoft, Google, Facebook, and Twitter, the big headline for me is that this is the first time I’m aware of that Google has had a search competitor who was able to generate search results for content that they couldn’t. That combined with Bing’s already positive reviews and this should get interesting.
Love her or not so much, she’s build a powerful brand and shown resilience when the chips were down. Her statement about omnipresence is really an amalgam of concepts including touch point marketing, CRM, brand consistency, and social media’s best practices. This also underscores the need for authenticity, as the more places and forms a brand’s communications live in, the harder it becomes to forge a message that’s not true to the company’s core.
Called ‘Good Morning’, this animated infographic takes tweets that say “Good Morning” and charts them on a rotating globe graphic by what time of morning that was tweeted. Early, mid or late. What results is a wave of colors sweeping across a region of the world. What’s most noticeable in both of these is the lack of activity on Twitter in China. Maybe he just couldn’t parse Mandarin, but if that’s not the case, it’s a striking difference.
Facebook, iPhone, Twitter, and Google Wave. A look at the pros and cons of developing on each. As creative marketing solutions continue to be heavily defined by the platforms they live on, an understanding of the benefits and challenges of those four majors is not only important for developers, but also the creatives, strategists, producers, and account people involved in the project.
One of my favorite new Web hosted apps. If you do any level of wireframing or diagramming and aren’t wed to an installed app like Omnigraffle, this is worth looking into. Some very smart time saving and customizing features.
Tim Berners-Lee, credited with inventing the Web, has found Twitter, and apparently isn’t impressed. I love that the guy who gave us the wild and wacky chaos of HTML finds the Twitter interface confusing.