Holidays are always a content opportunity for brands. This is a look at some of the more interesting Easter-themed posts from some of the leading brands on Facebook.
My latest article, on what small businesses can learn from large businesses regarding Facebook page activities. It’s published in the Content Marketing Institute, one of the more thriving sites covering the fast-growing area of content marketing.
In the article we conduct an analysis on automobile industry Facebook pages. Looking at both large manufacturers and small, local dealers, we break down what’s working, what’s not working, and what the dealerships can learn from the larger brands. The emphasis is on subject analysis, and we feature a number of Zuum charts that clearly pinpoint the findings and recommendations.
And here’s an example of one of the charts. We then drill in to see how the Nissan dealers listed here can improve their engagement.
You don’t have to produce content to have it engage your community. This week Red Bull shares some remarkable footage from a brand, Billabong, that may sell a completely different product, but certainly appeals to the same extreme sports interest. I also like how they’re using short, punctuated copy that plays entirely off the posted video. It feels conversational the way people really post.
Click through to see the video.
Below is this week’s report. Click the image if you’d like to click through to the individual posts.
Our FREE Top Ten weekly report features the top post from each of the top ten brands on Facebook. You can either sign up or view the complete list of posts in our latest report, featured in the archives on this page.
Also, you can get a FREE TRIAL of Zuum by just registering.
I just published an interesting look across 10 popular industries to see how Page performance compares for areas like engagement rate, page growth rate, and posting volume. We covered a number of industries, including politics, airlines, hospitals, fashion retail, snack foods, restaurants, sports footwear, and YouTube stars.
Key findings include:
- Industries with emotional subjects tend to have higher engagement rates
- Page engagement rates within an industry often vary significantly
- The more Likes a page has, the harder it is to get high engagement
- High posting volume often aligns with high engagement rates
Some things I expected, and some I didn’t.