What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week
PEW SURVEY: By 2012, every object in America will have its own Facebook page and an unnecessary laser pointer.
YouTube – iSandwich 4G
Found this pretty funny. Not sure I’d want to taste it, but it’s a visual treat. Wait until the end for the CG gag.
MediaShift . Best Online Resources for Following 2010 Winter Olympics | PBS
This list is an interesting scan simply because of the range of content around the Olympics. No really unexpected, but a good overview at the numerous angles from which online content can approach a subject.
30 APIs Used in 7 Days: Bing, Facebook, Flickr, Google, Netflix, Salesforce.com, Twitter, YouTube
Despite mashups having been around for a while, I feel there’s enormous untapped potential. Especially as social networking and mobile are going to generate treasure troves of data previously unavailable in any form. This list is heavily concentrated on data and web tending apps, which is no doubt a big topic right now.
Foursquare Responds To Please Rob Me: Please Shut Up
Contrasting the closed, symmetric network of Foursquare with the open, asymmetric network of Twitter.
Ajaxian » I Can’t Believe It’s Not Flash
A Flash trashing, followed by a lot of rebuking in the comments.
The Future of Flash, on FarukAt.eş
Faruk’s been writing about Flash, and it’s pending demise. But here he reconsiders the value of Flash, with a possibility of it becoming a big potential mobile play. Flash does offer development speed, but there’s always been that nagging stability thing. And I don’t think consumers will tolerate phones crashing to any degree that they’ve dealt with it on computers.
Pre-Roll Video Ads Still Hated, Here to Stay – Advertising Age
A nice overview from someone who both dislikes the pre-roll but also derives revenue from it. I agree with his assessment that branded sponsorships are going to be the real value for content developers — essentially creating a brand experience with less up front risk for the sponsor.
Farmville About To Cruise Past 80 Million Users
Some interesting findings in the numbers. When looking at active users, the shorter the time of reference (daily, weekly, monthly), the lower the growth rate. That should indicate a lot of people are trying it out out of curiosity, but not hanging with it for long. Consider that active daily users is 31m, only up from 27m a year ago. So it would seem they’re drafting Facebook’s continuing rocket trajectory of new users. Granted, 31m is still a lot of people. But I think it’s indicative of how these social games will play out. Friends pulling friends in, everyone dabbling for a bit, and then on to the next new thing.
Is Facebook Becoming More Important Than Google?
There’s been a lot of recent talk about Facebook’s growing search influence. And no doubt that searching Facebook is going to increase in both frequency and intent. But as this article points out, a lot of the behavior isn’t understood at the moment, so it’s difficult to say what’s correlation and what’s causation.