I blend technology and creativity to solve business problems and have a track record of bringing innovative yet user-friendly products, brand experiences, and campaigns to market.
My career began as an advertising copywriter, creating national broadcast and print campaigns at Omnicom agencies DDB, TBWA/Chiat/Day, & BBDO.
As a digital marketer and experience designer, I’ve worked directly with Bank of America, Sony Pictures, PayPal, Sempra Energy, Mattel, Warner Bros, EA Games, and California Lottery, among others. Developing apps, websites, games, content strategies, ecommerce conversion funnels, and social media programs.
Entrepreneurially, I designed and launched Zuum, an enterprise SaaS content strategy product. Zuum attracted a blue-chip list of clients, including Disney, Starbucks, the NFL, Nestle, Walgreens, Intel, AIG, Tupperware, 3M, Aramark, BBDO, Billabong, Chevron, Nissan, Sotheby’s, USC, Vanderbilt Medical Center, Blue State Digital, JWT, Capital Group, Capital One, Saatchi Healthcare, and Cleveland Clinic.
I graduated from the University of Illinois, Urbana-Champaign with a Bachelor of Science degree in Communications, where I was Creative Director and Promotions Director of WPGU, the nation’s largest student-run college radio station.
Interests outside of work include photography, bass guitar, cycling, and travel.
And … here’s that bio as written by ChatGPT in the voice of Edgar Allan Poe