DOUG SCHUMACHER

experience designer + writer

Articles

Zuum Report: Facebook Page Data Averages for Q4 2011

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I just published an interesting look across 10 popular industries to see how Page performance compares for areas like engagement rate, page growth rate, and posting volume. We covered a number of industries, including politics, airlines, hospitals, fashion retail, snack foods, restaurants, sports footwear, and YouTube stars.

Key findings include:

  • Industries with emotional subjects tend to have higher engagement rates
  • Page engagement rates within an industry often vary significantly
  • The more Likes a page has, the harder it is to get high engagement
  • High posting volume often aligns with high engagement rates

Some things I expected, and some I didn’t.

 

Facebook Page Data Averages

3 signs you’re a success on Facebook

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I know, it seems like the only time I post here is to say I’ve posted something somewhere else. 🙁

But I thought this article came out well, and there are some good, insightful reports on some of the top brands on Facebook. Starbucks, Skittles, Disney, Oreo, Red Bull, etc.

The complete article is here:

An example of one of the charts, showing the average monthly engagement rate figures for the top brands on Facebook, is below.

And of course, you can see all this data and much more for your brand and industry when you check out Facebook content strategy tool Zuum.

 

Facebook content calendars: The 4 vital pieces

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With Zuum, it’s pretty clear I’m betting on Facebook as the dominant consumer social media platform for brands to engage their best customers.

Here’s the article: http://www.imediaconnection.com/content/29968.asp

This article breaks out posting activity trends across a number of industries, looking at things like how much to post, when to post, what topics to post, and what media type to use. Below is the chart that pretty much explains why if you’re trying to engage mass consumers, your best bet is probably Facebook.

comScore data showing Facebook dominating the social media space

My latest article on iMedia — The Best Marketing Advice I’ve Ever Received

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I really enjoyed writing this one. Perhaps the more bullet point structure made it easier, but it’s also nice to reflect on things you’ve come across in the past, rather than trying to project onto the future.

This is posted from the iPhone WordPress app, so I don’t have much in the way of formatting options.

http://www.imediaconnection.com/content/28558.asp