DOUG SCHUMACHER

experience designer + writer

Fascinating

Creativing :: Twitter for writing movies, Facebook plays with privacy and fire, and what the new album art looks like

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My weekly update of what’s going on in new media marketing, pulled from social bookmarking site Creativing.com:

Horror Movie Inspired by Twitter?

From the sounds of it, this was a movie written across Twitter. I can’t imagine it was line by line, but probably more general plot developments and so on. All created under the Creative Commons license. The movie site downplays the whole Twitter thing, which is interesting because is would seem to be a marketing angle. They’re probably waiting until release, and then build it up.

Did Shaq Just Find Out He Was Traded On Twitter?

Meanwhile, Shaq seemed to be having his own horror movie play out on Twitter. I find this harder to believe than screenwriting via Twitter. And I realize it’s an employer’s market, but this is a tough way to treat your organization’s top employees. Stunt? Perhaps. But it doesn’t seem in Shaq’s nature to place himself at the butt end of a prank.

The Day Facebook Changed – Messages to Become Public by Default

That article’s headline may sound histrionic, but I’m not sure it’s the case. I’ve had what’s essentially the same conversation with a number of digital marketing people recently regarding online privacy issues. Most agreed that people generally have no idea how much information can be compiled on them. Justice Antonin Scalia certainly didn’t. All publicly available online. Clearly, Facebook is shooting for a tight revenue model, and the potential payout for delivering the level of targeting promised in the data they hold is enormous. But in that pursuit, they’ve gone to a place that’s counter to their past position of users first, marketers second. And when their user’s don’t like something, they let Facebook know.

Facebook Launches New Granular Publisher Controls, Transforms Personal Publishing

To counter the above move to expose more of people’s online actions, Facebook is responding with more personal control over exactly what content is public, and what isn’t. The latest tactic is giving people on-the-spot options for every post, in addition to the global privacy settings. I wouldn’t be surprised to see a scenario in which a privacy scare happens on a wide scale, and mass numbers of users respond by adjusting their privacy settings to block most of what they’re doing.

Google to Target Users by FICO Score

Like Facebook, Google’s gotta make a buck. And if they have a weakspot relative to Facebook’s targeting, it’s that there’s simply not much data available on the gazillions of people using Google every day. The FICO profiling is a move to address that.

YouTube CTA Overlay Lets You Drive Users Elsewhere

If there’s any remaining doubt that Google is pushing YouTube hard to find a strong revenue model, here’s the proof. The rule that you don’t fix what isn’t broke? YouTube traffic hasn’t decreased a bit, so this is all revenue-driven. I’ve noticed the YouTube experience getting more and more cluttered. A lot of video screens are cluttered with overlays, comments, and ads you have to click to remove and even then aren’t gone until you’re well into the clip.

And while this is initially only available for brands and charities, it seems odd not to just level the entire field. So when everyone’s trying to make a few pennies on their lastest post, YouTube could end up feeling a lot different than the site that set out to make video viewing as simple and easy as possible.

And the Winner of the $1 Million Netflix Prize (Probably) Is …

I covered crowdsourcing quite a bit last week. This project’s been out there a while, but looks like the contest has come to a close. This was not a small project, either. The challenge was to find a way to improve Netflix’s recommendation engine by 10%. The winners are a consortium of statisticians, machine learning experts and computer engineers from America, Austria, Canada and Israel. They talked about it as if was a fun challenge. The way you and I might describe a hobby. What I’m curious about is, Would they have taken the job for $1,000,000 in the first place, or would that not have covered the cost of their collective expertise and time?

Most Free iPhone Apps Don’t Bring Bacon Home

I think iPhone apps are great. I have a phone full of them to prove it. But as a marketing tool, I think they have tightly-capped potential. They’ll be wildly successful for a select few brands, but most brands will find it very difficult to embed themselves in people’s lives that deeply. User’s simply can’t accomodate apps on anything close to the level of paid media impressions they can absorb. Here’s a related chart on TechCrunch.

Anecdotally, I have probably 15-20 apps that I use on any kind of a regular basis. More than once a month. Compared to the estimated 3,500 marketing messages I’m exposed to every day, it’s a drop in the bucket. I realize the value is signficantly greater for the apps, but it still makes them a low-odds play. I’d love a good contrarian argument on this.

T-shirt comes with free music downloads

Could this be the new album cover? Since the onset of CDs, then downloads, there’s been a fair complaint that for a lot of music, the album art provided an important visual emellishment to the music. Now there’s The Music Tee. A shirt that gives the buyer the right to free music downloads. The total cost of $40 is actually more than a CD or the download price, but you could argue that a T-shirt has a lot more value than a CD jewel box. And for the band, would I rather my fans have a CD jewel case sitting on a shelf somewhere along with 500 others, or wearing a shirt of my band out in public? No-brainer.

Less, But Better – an interview with design legend Dieter Rams

A brief retrospective of Rams and how influential his work has been, and on no less of a design heavyweight than Apple’s Jonathan Ive. The comparison between Rams’ work, much of it from around 40 years ago, and Ive’s, is striking.

Creativing :: The death and rebirth of advertising, how real can reality content get, and the Twitterverse once again attempts a shark jump.

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My weekly update of what’s going on in new media marketing, pulled from social bookmarking site Creativing.com:

TV Ratings: Neda Video Truly Shocking, Unlike Jon & Kate

John Rash has a powerful and poigniant piece on recent events in television and video. There’s a profound difference between Reality and Real content. When Reality first hatched, it seemed very ‘real’. By today’s standards, the format is more often than not highly contrived. Of course, the original appeal was the sense that it was real, and people are still looking for content that has a more real feel. The big question is, Where does that end? Or does it end? When you consider the content danger zones of violence and sex, and think about the trend perpetually arcing towards the most extreme examples you can conjure up in your mind, it’s a pretty chilling media horizon up ahead.

Advertising Industry Prospects: A Tough Year Ahead

From Advertising Age: Brace for the worst year in recorded history. About 65% worst than 1991, the previously worst year. We’re headed for a 5% drop this year, which almost feels like a recovery after a 14% drop in Q1. Increasing the challenge is a projected slow recovery. The cause of this is fundamental change in the media-related world. Newspapers are going out of business, and won’t becoming back. Car advertising is way down, and with vast numbers of dealerships going out of business, those media dollars won’t be coming back either.

Microsoft’s Steve Ballmer: Traditional media will not bounce back

Piggybacking on the previous article, Ballmer, speaking at the Cannes Lions Festival, reiterates that media is fundamentally changing, and that to date, only Google has figured out a profitable revenue model around new media formats. He adds that in the near future all content in all media will be digital. It’s only a matter of When.

Need Some 15 and 30 Second Spots? Hire Your User Base.

As if the top-down pressures listed above isn’t depressing enough for the ad industry, there’s also a sword coming in right at the ankles. The user-generated ad phenom is not only sticking around, it’s likely to increase. This year’s Super Bowl was enough of a warning, when the most popular ad (according to USA Today) was done by two brothers in Indiana for practically pocket change. Now here’s another good example of a company crowdsourcing what was once the bread and butter of the industry: 30 second commercials. And getting a nice spot out of it. Contests like this link are proving again that good work can be done for very little money and well outside the traditional agency structure.

John Battelle’s intro to the CM Summit

So with this sense of industry meltdown, what’s an agency to do? John Battelle (author of “Search”), kicked off his CM Summit with his version of the future of the industry and what agencies should be focused on. It’s a video, and you’ll want to skip to the point about 6:00. His prediction? In a nutshell, it’s all about going from ‘creative’, to ‘adding value’, and from ‘buying media’, to ‘creating media’.

Transformers – Revenge of the Fallen :: MMM’s campaign review

When major tent pole films like Transformers start going with minimal production on their websites, you know there’s a sea change going on. What’s most noticeable here is the expansion of brand tie-ins and partnerships. Not necessarily surprising, given the need for both movies and corporations to cut costs while still getting their name out.

Why Facebook Will Fail

I really appreciate a good contrarian viewpoint. I think there’s a lot of validity here, too. The fall in popularity of MySpace should be a warning to everyone. The key distinction to make is the difference between social networking and social networks. The former is here for the long run, I’d say. The latter is perhaps one of the most fickle online businesses yet. It’s not surprising that Facebook is pushing things like Facebook Connect, placing an emphasis on connecting people and having access to their data, versus trying to be the place where everything happens.

June 2009 Trend Briefing covering FOREVERISM

The idea that campaigns in a social media context don’t have an end point the way traditional push advertising does is very real. I’ve seen this  come up in social media campaigns we’ve run, in which a group we’ve engaged actually requests that the relationship continue after the campaign has finished. For an indusry accustomed to viewing media presence as a faucet you can turn on and off, it’s important to remember that the participants in the campaign may not be so ready to turn on a dime.

Furthermore, with any campaigns that take on a utilitarian role, there’s the issue of actually taking something away that you’ve given them and they’re now relying on. Brands are needing to extend their thinking further down the pipeline than ever, and at a time when that future is less and less clear.

Facebook Live Stream Box launched

We saw social viewing play out big with the Obama Innauguration on CNN/Facebook. This will make that type of activity much easier to impliment on a smaller scale. This is great news for brands with something to say and wanting the crowd to help them say it.

LG hosts texting contest, gets 250k entrants, held in Citi Stadium, and videod for a TV show

Fantastic campaign for LG. 250,000 entrants for a speed texting contest? What’s great about this idea is the lowest common denomenator factor (and I mean that in a good way). Texting is universal now. A very high percentage of people do it, so a contest like this is something a lot of people can relate to. The way they played it out live in Citi Stadium and videod it for TV shows good campaign support and viral anticipation/preparation.

Twitterature: 19 Year-Olds Score Twitter Book Deal

Essentially they’re taking a pile of classic books and turning them into the Super Clift Notes. Each boiled down to 20 tweets. That’s what they scored a book deal with. So, this means they’re turning books into tweets, and then back into books. Now on sale. No wonder the media world is screwed up.

Creativing :: 30 stunningly simple logos, the future of the social web, and more proof Twitter matters

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My weekly update of what’s going on in new media marketing, pulled from social bookmarking site Creativing.com:

Why Things Become Unpopular

A look at how trends rise and fall in popular culture. The assertion is that the faster something goes up, the faster it comes down. And while that’s not always the case (The Beatles, the iPhone, Google), I think the general population is often rightfully suspicious of things that feel trendy.

Web Designer Help 30 Stunning Text Based Logos

Many of these are essentially concrete poems. I’m a fan of simplicity in communication, which these have.

The Future of the Social Web: In Five Eras

Forrester puts out a lot of great research. This is a simple breakdown of social media trends, half of which we’re already seeing. Something as powerful as Facebook Connect can induce speculation in a lot of directions. According to Forrester, all of this is leading towards social commerce. Whether it’s because we trust our friends recommendations, or that we share similiar interests with our friends, I don’t think there’s any doubt that friendships will be at the center of a lot more commerce in the future.

Dutch muggers caught on Google street view camera

A rough story with a good ending. As every street corner seems to have a camera on it, this type of thing should accelerate. It’s also a great case study for security companies hoping to sell more surveillance cams.

User economy v. consumer economy

It’s interesting to see examples of the trend towards renting vs. owning show up in the physical world. This practice is already in full swing in the software world (Google Apps, Rhapsody, Basecamp), and now people are asking why they should buy a product like a drill, which they’ll use about 12 times in their life, when their neighborhood is full of people who’ve already bought one. Makes sense.

10 Great Implementations of Facebook Connect

I’ve been talking a lot about Facebook Connect. If you’re not entirely clear on how it can be used, Mashable has put together some good examples.

Killer Facebook Fan Pages: 5 Inspiring Case Studies

On a related theme to the above post, Mashable lays out 5 examples of companies they feel are using Facebook effectively. The main point is to be active in genuine ways. From there, the relationship can be extended in different directions, through a range of creative tactics. My favorite example is Red Bull. They’ve posted the recordings of people who’ve drunk dialed the corporate phone number on their cans.

“Inane and Half-Baked” Twitter Is the Forrest Gump of International Relations

You couldn’t ask for a better case stufy for Twitter’s power than the Iranian elections. The government, in an attempt to suppress reporting, dropped the bandwidth capacity across the country, so that large news files like video, audio, and photos, wouldn’t be shared easily. So in comes Twitter, at 140 characters, flying way under that bandwidth ceiling. Then, as further validation, the US Government asks Twitter to delay a maintenance update that would have interrupted service, because the best information they’re getting out of Iran is on Twitter. Remarkable.

Mania for iPhone Apps Comes with Risks for Agencies and Brands

The word ‘risks’ may be a bit strong, but try ineffectual. The math is pretty simple on this. Consumers typically see about 3,500 ads a day. That means there are a lot of openings for brands who want to get their message out. And social media also has a lot of room for brands to get into the conversation. Apps, on the other hand, are much more personal and time-consuming. How many apps could the average person consistently use in a week or month? More than 25 would be pushing it, I’d say. So there’s simply not enough room in people’s lives for the large numbers of brands that want to engage them with apps. A few will be able to, but it’s not a game with high odds.

WDCS – Life size blue whale – the largest animal in the world

Just a nice way for a cause to make a strong impact. The simplicity of the idea is great. I think it could have had better social media hooks and maybe a clearer CTA, but the idea is right on.

ARhrrrr – An augmented reality shooter

With the proven appeal of iPhone games and techs like OnLive lurking in the future, the trend towards mobile, console-free gaming is in the cards. This is a clear example of how mobile phones could function as the interface to a rich, 3-D gaming experience.

Creativing :: Twitter either explodes, implodes, or both, and a great example of Facebook Connect’s power

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My weekly update of what’s going on in new media marketing, pulled from social bookmarking site Creativing.com:

Hurt, Trent Reznor Half-Quits Twitter

Trent Reznor, of whom I’m a big fan, has long been railing against the music industry’s control over artist and general heavy-handedness. And I’m pretty much in agreement on that. However, when he rolls out his personal life on Twitter, and it’s a 180 from the brand he’s been selling for the past 20 years, and then complains about fans not aligning with his new online personality, it highlights both the power and the shift these media technologies are creating. For years, the music industry, and the star system at large, has created a buffer designed to keep artists sheilded from this type of off-brand exposure. More than anything, his latest rant seems like a reminder to be careful what you ask for. It might come true.

Twitter Posts From Display Ads – Advertising Age

A new use of Twitter’s open API. Now brands can have tweets go straight into their ads. See above reference on being careful what you ask for.

Tweeting Too Hard

I’m glad someone called this out. There’s working it, and then there’s self-indulgence.

Twitter on Pepsi Can: Entering Mainstream or Jumping the Shark?

Not had enough Twitter news yet? Pepsi UK is printing tweets onto cans of their Raw soft drink. Raw product, raw news I guess.

Gamasutra: Kim Pallister’s Blog – The Most Significant Thing At E3 2009

With all the buzz around Project Natal, Kim’s pointing us in a different direction. The power of Facebook Connect and Twitter’s open login is creating instand communities around pre-built networks for friends. With Xbox Live, Microsoft has proven that core gaming is social. But the casual gamers aren’t there. Yet. Look to these login solutions to help make that leap.

Gawker – Yahoo Nukes Man’s Photos Over Obama Comments – Yahoo

A man posts political, disparaging comments and content on the White House Flickr account page, and Yahoo deletes his paid-for Pro account, without any warning, deleting 1000s of irreplaceable pics. Point 1) Remember that when you use the cloud, you don’t have as much control over the data. Point 2) Brands, like Yahoo in this case, need to be a little more sensitive to people’s information before they just go pulling the plug.

CMO job becoming a lot wonkier

CMO’s are relying more and more on data to drive their decision-making. One, it’s a bad economy, and bad economies usually create a more cautious approach to decision-making. Two, there’s a lot more highly-valuable data available now, and smart people are going to take advantage of it.

Next-Gen Creatives Focus on Web’s Data Detritus – Advertising Age

See previous link and realize that they’re the one’s approving or killing your campaign. As I’ve posted before, data can be a creative’s friend.

SnapStream TV Trends

On the subject of data, here’s an interesting tool for monitoring what keywords are used with what frequency on national TV. One obvious use is researching the rise and fall of trends.

Facebook Connect Used With Prototype Game Trailer To Integrate Profile Data

The creative showcase piece of the week. If you’ve wondered what the power of Facebook Connect type login’s can have on creativity, watch this. Logged in, of course.

selfcontrolfreak

Just a fun, creative use of interactive video.

Creativing :: Gaming goes off at E3, a social marketing snafu, and Web 3.0 explained

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My weekly update of news and events in new media marketing.

Weirdo Kid Starts Huge Dance PartyVideo
This is just a fun, quirky video from some outdoor event in Australia. A good example of how community behavior is more than an online network.

DC viral marketer slips up on 4chan? on TwitPic
Careful, your viral marketing street team is showing. A social media street team member accidentally posts the creative brief along with their ‘genuine’ comments. Snafu’s like this are ripe for happening when you have a lot of people following orders they don’t completely understand, or are just jumping into the social space to help blast the word out. Authenticity is key, and while companies are sure to keep pulling stunts like this, they’re going to have to tighten it up or the cat will slip out of the bag.

YouTube – Project Natal for XBOX 360
Google and Microsoft are trading blows over who can deliver the knockout technology news. Google Wave last week, Microsoft Project Natal this week. And each presentation was brand-revealing. Google geeky and open source, Microsoft slick and highly produced. Both in the dev stage. At this point, I’m calling the fight for Microsoft, though.

While the Wii comparison’s are obvious, the physicality of Project Natal as a gaming experience is remarkable. And that’s what blurs the boundaries between real and virtual.

Facebook Ads Now Available for ‘Pages’ and ‘Events’
With social media still generating massive corporate interest and paid media still owning the bulk of the current spend, it makes sense that figuring out how to transition between paid and social media will be a big topic. Facebook takes their rather unglamorous-at-first-glance display ads and gives them an inside track for parlaying impressions into a social media action. You can now Fan a brand, or RSVP for an event, right in the ad. My guess is Forwarding, along with the RSVP option, is coming up soon.

Microsoft to link 360 to Facebook, Twitter
Project Natal wasn’t all the gaming news from Microsoft. Xbox, the focus of their entertainment center ambitions (yes, say goodbye to the Media Center) is now going social with Facebook and Twitter linkage. So when you login to a game, you’ll see which friends of yours are playing, and can post to FB and Twitter that you’re online playing. You can also post acheivements, which the good gamers are sure to do. Any brand that offers a shared experience will have a lot to benefit from this type of social net integration.

What is Web 3.0? Semantic Web & other Web 3.0 Concepts Explained in Plain English
Just when you figured out the diff between Web 1.0 and Web 2.0, here comes Web 3.0. While I’d say some of the 3.0 here is 2.0, there’s no denying that the semantic web is going to give marketers a wave of new tools to play with.

10% Of Twitter Users Account For 90% Of Twitter Activity
The general trend here isn’t that surprising. A while back I saw a similar stat for YouTube, though maybe not quite as extreme. But I’m surprised that Twitter is more in this direction than YouTube. Creating video content requires a lot more than typing 140 characters, so it would seem there’d be more even distribution with Twitter.

Maybe the point is, because Twitter’s only 140 characters, those that are participating are able to do so in high volume. There’s also a trend towards using Twitter in a broadcast fashion, as most celebs and a lot of brands are doing. And it’s an easy vehicle for that. You can blast a personal, 1-to-1 feeling message out to millions. And while they can freely respond, few of them truly expect a reply in return.

Dear AmericanAirlines
Funny exchange between a UX designer complaining about AA.com, and the staff’s response.

Virtual tour of NY
The website for a photog team who shoot aerials of NYC. A nice showcase for their work.

Creativing :: Facebook, the accelerating mediascape, and some fantastic short short films

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About: “Creativing” is my weekly summary of the latest industry developments affecting new media creatives, strategists, and producers. It covers issues like the latest technologies, new campaigns, and industry trends. The content is primarily culled from Creativing.com, a social bookmarking site covering new media marketing.

With the holiday, it was a short week, although the people creating industry news apparently didn’t get the word, as it seems this week had more interesting developments than usual.

Surprise. Facebook is in the news.

Facebook is roaring back from the backlash earlier this year. The cover story of BusinessWeek is not to be missed. There are some good figures about the tightness of friend networks. As expected, there’s quite a gap between our Facebook friends and our “real-life” friends. While we may have a lot of Facebook friends, we really on stay in close communication with less than 5% of them.

But I think the article over-emphasizes the closeness of communication among friends. The broader network of people you stay in little touch with reminds me of Malcom Gladwell’s Outliers, in which he states its often the people in the farthest reaches of your network that lead to impacting connections. And that’s the big opportunity for brands on socnets. I already know a lot of the brands my closest friends use. But it’s the outliers that can really introduce me to new products.

Dave Knox of P&G breaks the article down into several key points, including the study of “Paths of Influence”.

This study of social mapping is going to be massive, and should part a lot of the clouds around the value of these friends. BusinessWeek revisited this this topic in follow-up article to their cover story.

Don’t cry for paid media just yet

The social media buzz has extended well beyond it’s present impact, though. Paid media is still far and away where the bulk of spending is going. Let’s face it, most companies aren’t ready to toss out the sudden results of paid media traffic for longer-term word-of-mouth growth just yet.

So the current issue seems to be less about how social media is killing paid media, and more about how the two can be used in sync.

A recent study reiterates a theme that’s been building since the cross-media studies done by the IAB in the early 00’s: That media channels work far better when used together in a coordinated way. It’s a call for team work in a big way. So while the IAB demonstrated that online and print were more effective than just print, we now see that search and display are better when used together. The next logical step is the need for paid and social to get locked in. And my guess is that when they nail it down to numbers, the findings will blow away the previous studies. Just a hunch.

The growing need for speed

It’s no secret there’s a growing need for quicker response times in this business. This has been coming up again and again, from different directions.

Some of this is mandated by crisis management, like the recent Dominos video.

But most of it is simply the need to keep pace with the rapidly changing mediascape. Somewhere in the middle of Web 2.0, Internet technology finally went from geek chic to mainstream cool. Girls writing fashion blogs aren’t afraid to dive in and hack through a little WordPress code. Many of what we would consider normal consumers have looked behind the technology curtain, and embraced what they found.

Of course, businesses follow consumers. The challenge is that consumers are setting a pace you’d need an Indy car to keep up with. This was all summarized pointedly by Simon Clift, CMO of Unilever, when he said “We may be ahead of some of our competitors. But we’re most definitely behind consumers.” And keep in mind he’s at Unilever, one of the most forward-thinking marketing departments in the US.

It’s not surprising then that there are technological solutions springing up to address this need to keep up. Wildfire is one example worth noting. In short, it’s a way to set up a contest or promotion across a number of socnets with as little footwork as possible. No real coding involved. Fill in some forms, push a few buttons, and up goes the campaign.

Another brand that’s been around a few years but is getting more buzz lately is Ning, sort of a community in a box. I was surprised to see their monthly uniques at 4.7 million. Their distinction from other socnets was laid out in the interview with their CEO. When asked ‘How is Ning different from other social networking sites’?, she replied, “Most social networks are built around friendships, but Ning is built around interests.” Thus for marketers willing to forgo owning the community data, an admitted issue for many, they can utilize tools like Ning and WetPaint to go live more quickly. Again, without coding.

Although potential levelers, my opinion is that these types of solutions are good for agencies. They move the emphasis away from technical implementation, and (hopefully) place it on strategy, messaging, design, and optimization. The creative and insightful parts of the business.

It does smooth the path for clients to take things in-house. And that’s certainly going to be a concern for a lot of agencies, as Max Kalehoff delved into this week. But what I keep coming back to is, the ad business has never been about production. It’s always been about ideas. And reducing production requirements shouldn’t take that away from them. If anything, it emphasises what they’re good at.

Creative works worth checking out

Old Navy’s $1 Flip Flop Memorial Weekend Sale
This just seems simple and smart. Take a loss leader like flip flops, which they probably buy for about what the sale price is anyway, and practically give them away to make news. This story was all over the fashion blogs that weekend.I can’t imagine what they generated in press coverage — all of it reinforcing the message that Old Navy is a place for great value. In a bad economy, no less. Here, the promotion concept is the big idea. And of course, right next to those $1 flips are some more expensive shirts, shorts and shoes, which a lot of the customers will grab on their way to the cash register.

Twitter the TV Series
Somewhere between obvious and inevitable. The announcement was about as informative as Warner Bros. announding they’re going to make movies next year. It will be interesting to see where this goes.

Del Monte Using Community for New Product Ideas
I’ve stated that creative is primed for a rennaissance. I think research is on the same path. There’s so much conversation out there, it’s almost impossible NOT to have it impact product development. Del Monte set up a community for 300 of the most avid pet owners, and in what seems like a fairly quick process, came across a product idea that probably would have been laughed out of a marketing department brainstorming session. Dog food based around a bacon and egg breakfast.

Last Day Dream
Just watch this. It’s about 1.5 minutes and worth every second. A great demonstration of simple cinematography and short clips creating a powerful story line.

Sorry I’m Late

Just when you think stop motion has been done every which way. The camera position and resulting background is brilliant. Stay tuned till the credits roll for a breakdown of the production process. Another example of production that could have been done in the living room of a nice house, with a bunch of props from Ikea.

That’s my breakout for this week. As always, very open to any input on the format of Creativing.