Tweet of the Week
Just geeked out about iPads with some SF policemen. Man I love this city.
McDonald’s to Use Facebook’s Upcoming Location Feature – Advertising Age
Facebook offering location based technology was inevitable, and it will be interesting to see how this further shapes the war between Facebook and Twitter. The bomb drop stat in here is Facebook has over 100 million users on it’s mobile app alone, which is what Twitter has in it’s entirety.
Participatory Sensing: SnapScouts App Crowdsources Crime Prevention | MobileBehavior
The idea of crowdsourcing crime fighting might seem a bit nutty, but then again, that’s not far from America’s Most Wanted TV show. I can only imagine the abuse this could generate in the form of practical jokes. At any rate, the app is enough to pull comments from Bruce Sterling, who sees it as a key link to the future.
Apple Worship: Creating a Brand – Design and Architecture on KCRW
There’s a good interview at the front of the podcast with brand marketer Sasha Strauss on how brands extend beyond feature sets and price points.
Advertising Lab: Private Customized Adventures
A company that will privately engineer someone’s day, for better or worse? A bit creepy, but could definitely see this used positively for a buzz-worthy human interest story.
5 Ways Facebook Will Impact E-commerce
What most brand’s want to know about Facebook’s Open Graph is “How will this help me sell more product?”. Here are some good examples of that.
Facebook’s Social Plugins
Facebook’s Open Graph was just announced, and it’s the pervasiveness of the “Like” button that seems to be the topic of most conversation. However, there are a number of plugins that marketers can use on their sites to make a visitor feel more at home. They’re explained, with visuals, on this page.
Confessions of an Executive Producer: i have seen the future
I’m not familiar with the Canon D5, but certainly appreciate how technologies — even the non-Net variety — impact the marketing and advertising business. Jerry Solomon, Managing Partner of Epoch Media, outlined some interesting thoughts on how this, camera and others like it to come, will further shape the production process.
8 Lessons for Creating Social Impact | Fast Company
While focused on physical product design, I was struck by how similar these principle’s are to product/app design on the Web.
Tim Hanlon Reviews New Role at Catalyst S+F, And Agency As Venture Fund
A lot of advertising people are reevaluating their careers, and the industry at large. Tim Hanlon just joined CatalystSF as a partner responsible for venture investments, and shares his thoughts on the changing role of agencies. It’s a particularly interesting POV given his venture capital background, and I think this is a space a lot of agencies would love to be operating in, assuming they can make the numbers work.