What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week
There are pretty much just two writer moods: “I am a GOD!” and “I suck!” Today, Minions, I am a GOD!
Free ebooks correlated with increased print-book sales – Boing Boing
A similar correlation has been shown in the music industry between file-sharing and volume of music purchased. I’m sure there’s a similar correlation between YouTube and TV watching (a la “Lazy Sunday”). The takeaway? If you have something to say, lay it out there. If it’s valuable, people will want more.
3 Crisis Survival Lessons for the Social Media Age
Case Studies are often the best way to learn. While these aren’t full of deep stats, reading about these 3 situations will decrease your odds of repeating them.
We’re Not In Kansas Anymore. Well, We Are — Google, Kansas.
While their tactic may not be all that tight, I think strategically Topeka is dead on to be in hot pursuit of Google’s broadband ISP service. It will have a positive impact on education, attracting businesses, and overall economic efficiencies. But next time, hopefully they’ll call in a good creative shop to help with the execution.
Google Kansas II: Duluth Strikes Back [VIDEO]
A shot back across the bow of Topeka. It’s nice to see people across the US so excited about broadband. This also demonstrates how people everywhere are taking marketing into their own hands. Google-style, you could say.
Is Content King? Then Distribution Is Crown Prince – Advertising Age
A lot of good points about content and the distribution of that content. It seems to me that right now, there’s more emphasis on distribution. Everyone and their mother setting up social media distribution points and trying to game the search game. While not really offering distinct content of any sort that’s being pushed through those channels
Those Hooves? That’s the Sound of the Internet Search Apocalypse – Advertising Age
SEO is quickly becoming a system too easily gamed. I have to think this will end someday soon. The question is, will Google end it on their own, or will one of their competitors end it by offering a better product, or will government step in? Stay tuned.
How Lionsgate Plans to Take on ‘Twitter Effect’ for ‘Kick-Ass’ – Advertising Age
The technology behind this is about integrating the conversation streams across Facebook, Twitter, and MySpace. This makes a lot of sense from a brand management and social conversation standpoint. In the comments, you’ll find some good counterpoints about loss of cohesion in the conversation, but I’m not sure it’s any worse than most YouTube threads for movie trailers. If anything, my issue is that the brand’s presence in these threads seems to heavy-handed.
Adverblog: French Connection brings Chatroulette into its Manifesto
If there’s any question about the need for speed in today’s marketing climate, consider this UGC campaign based around ChatRoulette for French Connection. A simple, quickly-deployed UGC campaign that leverages a rocketing trend.
Amazing iPhone » Time warp your iPhone 3GS video with Slowmo app
This actually looks pretty cool.