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DOUG SCHUMACHER

experience designer + writer

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Creativing :: Tweet of the Week, Pissed off at Google, and Foursquare goes for the gold

February 12, 2010 By Doug Schumacher

What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:

Tweet of the Week

if ($caffeinated) { echo ‘good morning!’; }

P&G Launches eStore to Test Marketing Concepts – MarketingVOX

I’m curious to see what this ‘lab’ looks like from a features and development angle. It’s clearly designed for nimbleness, which will only be a growing trend as everything seems to be moving toward immediacy. From product development to brand experience to social marketing.

Fuck you, Google « Fugitivus

I’ve felt for a while that the tech industry is veering perilously close to blowing the top off the whole privacy issue. From location-based services to misunderstood social network sharing to cookie tracking, there are a lot of hot buttons, and people are starting to push them.

Twitter Is Still Growing Rapidly [STATS]

A week or two ago it was widely reported that Twitter was dropping off in popularity. However, they were gauging unique visitors to the site, and with so many people using 3rd party apps, like TweetDeck, that could have a large impact. The other key stat is obviously overall Tweets sent, and that’s where apparently Twitter is looking just fine.

Foursquare Inks Deals With Major Media and Entertainment Brands

Mobile is certainly heating up, and Foursquare is on the front burner. While Foursquare currently operates under the guise of fun and games, location-based services on mobile will likely soon be the way most people figure out what they’re going to do for entertainment on a given evening.

Wi-Fi Turns Arizona Bus Ride Into a Rolling Study Hall – NYTimes.com

Another good story on technology improving lives in a very simple way.

Google Liquid Galaxy live demo at TED [VIDEO]

Google connects 8 large LCD screens in a wraparound view to it’s Earth and Street View apps for an amazing voyage around what feels like a pretty small world. The trip from LA to SF beats any bullet train proposal I’ve seen.

Skittles | Experience the Rainbow

Very fun experience. The surreal carnival feel fits great with a product as quirky as Skittles. The long extended page reminds me of suck.com back in the day. It’s an unconventional format which defies most usability issues, but who’s really coming to Skittles.com for functionality anyway?

E-commerce and Facebook: Friends or foes? – BusinessWeek

Some of the good and bad of doing ecommerce on Facebook

Motorola Maintains Mobile Subscriber Market Share Lead – MarketingVOX

Amid the iPhone craze, it’s important to keep in mind that overall, there’s still a small percentage of users who have one. Thus if you want to go mass on mobile, you’ll have to go more lowest common denominator.

Filed Under: Fascinating Tagged With: cookies, data, facebook, gaming, google, humor, privacy, social, socialmedia, twitter, video

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