What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week
A tweet from Ashton Kutcher where the TV start apologizes for you having to watch a commercial prior to viewing an online video. Research seems to reassure the ad industry that people accept interruptions for free content, but they obviously don’t have to like them, and that reflects on the receptivity of the message.
White Castle candles that smell like burgers have customers drooling
Shows you there aren’t a lot of limits on creative thinking these days. Whatever your thoughts about a burger-scented candle (not for me), they thought they had a two-month supply and sold out in 48 hours.
NYT: Post-9/11 Slogan a Potent Message From an Ad Man
The term “slogan” usually drudges up images of Bewitched, and Darren’s one-lined wonders that solved all the clients problems. But in an increasingly fragmented media world, a simple phrase may be just the thing to get across a key thought. This is a good story on a headline that looks to be doing that against terrorism in NYC.
Google’s Android army outselling iPhone, research firm says | Los Angeles Times
I figured this would happen at some point, but not this fast. This happened in Q1 of 2010. It shows the power of both getting your platform out to as many manufacturers as will carry it, as well as multiple carriers.
Advertising Lab: All Your TVs Are Belong To Hollywood
This FCC approval sounds pretty crazy. With new set top boxes enabling on-demand services, content owners will be able to remotely turn off features of your TV to prevent people from copying the content their streaming.
Bing Adds Facebook, Twitter Sharing To Shopping
This makes a lot of sense, especially when you see the screen grabs. Most shopping research still takes place in ‘search’ mode, but consulting your social circle is growing in influence. Bringing these two together right now is big. And it’s interesting that Bing beat Google to the punch.
YouTube – SearchStories’s Channel
Digital storytelling is taking on all sorts of forms, much of it using a mashup-format where people take existing elements and simply combine them in interesting ways. That’s the deal here. It’s worth a look, but probably not an hour of your day.
Will the next generation ever use a keyboard?: The Social Path
Just based on my experience with the iPhone makes the idea of physical keyboards going away entirely plausible. I’m sure at one point people accustomed to typewriters didn’t like typing on computer keypads.
Facebook Status Updates Show Which Countries Are Happiest
Both funny and insightful, Facebook has applied sentiment ratings to entire countries. The results may not surprise all that much, but as new types of info like this become more immediately available to marketers, it will inevitably start to shape their communications.
Google Goggles v1.1 Translates Menus, Books & More
An short, impressive demo of how Google’s mobile app Goggles can translate text on an image. I can see how this would be a great feature for travelers. The big story here, though, is that it’s not available on the iPhone. At least not yet. (Maybe their waiting on Apple to approve the app.)