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DOUG SCHUMACHER

experience designer + writer

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Launch of Zuum: Facebook Page Engagement Analysis

July 8, 2011 By Doug Schumacher

We’ve just launched our new tool for analyzing Facebook data, Zuum (ZuumSocial.com).

My biz partner, Alex Gonzalez, and I are very excited about the insights that can be gathered using Zuum. Things like what terms are most powerful for driving engagement, which days are fans most active, which media type drives the best engagement.

All things that anyone wanting to optimize their Facebook Page should find very helpful.

If you haven’t, please register for free access to our public reports. Any thoughts you have to share on the tool would be welcome.

Here’s a sample image of the media type chart, one of thirteen charts in Zuum.

facebook_marketing_tool_chart_mediatype

Filed Under: News Tagged With: facebook, tool, zuum, zuumsocial

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