UXers, meet UXing.
UXing is an app that analyzes tweets with the hashtag ‘#ux’.
Now of course, you can’t have Twitter content analysis without a dashboard, so there’s one of those. A topline breakout of the key metrics behind the broad trends.
![](https://i0.wp.com/dougschumacher.com/wp-content/uploads/UXing-dashboard-nov.png?resize=2164%2C790&ssl=1)
The data is charted in a Google Looker (nee Data) Studio report.
After the initial dashboard view, it breaks down the analysis to answer 3 primary questions.
1. What are the influncers tweeting about?
2. Who’s doing the tweeting?
3. When is it happening?
That’s a simplification, as there are quite a few charts and tables designed around each of those questions.
For example, a word cloud featuring the topics most frequently posted helps answer the question ‘What are the influencers tweeting about’.
![](https://i0.wp.com/dougschumacher.com/wp-content/uploads/UXing-TopicsByFreq.png?resize=2150%2C1494&ssl=1)
Likewise, a table ranking the content authors by total retweets generated during the given time period takes the question of ‘Who’s doing the tweeting’ and adds a value metric to rank them by.
![](https://i0.wp.com/dougschumacher.com/wp-content/uploads/UXing-authorsbyRTs.png?resize=2722%2C1164&ssl=1)
The question ‘When is it happening’ is interesting from multiple views, including the dayparts with the most active authors.
![](https://i0.wp.com/dougschumacher.com/wp-content/uploads/pulseUX-activitybydaypart-02-1.png?resize=798%2C459&ssl=1)
In future posts, I’ll share charts that I think add interesting POV to the industry conversation and discuss how they work to answer the 3 main questions.
Meanwhile, the report is live, so please check it out.
https://datastudio.google.com/s/q3EifGqrEvM
If you have questions, thoughts on the analysis, or ideas about what else could be gathered from the data, I’m curious to hear more.