Take 60 minutes to improve the performance of your website

If you have a business website, chances are you spend a lot of time thinking about how you can improve it. You’ve probably done some A/B tests. Tried a few home versions. Tested different landing pages. But you might still wonder about what things you’re overlooking.

That’s where I’m going to help. With a complete assessment of your website experience. From the structural bones to top-level content.

We’ll open the hood and check the engine. Making sure everything’s running as smoothly as it should.

So exactly what will we review?

We’ll cover 2 main areas.
Architecture & Navigation
Content & Messaging

Let me expand on each area.

Architecture & Navigation

The feel of your site speaks volumes to users. A site that’s well-organized and easy to use informs the user that this is a company they’ll enjoy doing business with. Often more subconscious than the content, the architecture and navigation are the subtle forms of communication that are powerful because they fly below the radar.

We’ll go through each item below.
– Site organization
– Links and navigation
– Home page structure and content
– Conversion funnels

Content & Messaging

You remember show and tell? Some were great, some not so great. That’s how web content is perceived. It’s a story. A message. A show and tell about your product or service, and why someone should use it. An interesting thing about content is, Yes, it takes work to create good content. But there are also a lot of little things you can do to improve your content.

We’ll review your content from 3 different, critical angles.
– Production quality
– Communication strategy
– Scheduling and volume

So, who am I?

My name’s Doug Schumacher, and I’m an advertising writer, content strategist, and user experience designer.

I’ve worked for ad agencies TBWA/Chiat/Day, BBDO, DDB, and many others, and have created a range of marketing products, messages and experiences for clients including the NFL, Disney, Bank of America, Sony Pictures, Nissan Motors, Mattel, and many more.

I’ve also written over 50 articles in leading industry publications, and speak frequently on digital media trends at top industry conferences, including AdTech, Voice Summit, iMedia Summit, and the Facebook Conference.

Working with me

I like to make working with me simple, clear and productive. We’ll schedule 60 minutes to go through your website and content, assessing your current offering, and looking for some quick wins to get an immediate spike in performance.

Prior to the meeting, you’ll get an outline from me detailing each topic to be covered, and giving you time and space to make notes and comments about specific areas you’d like to touch on.
The cost is $300 for the hour, and it’s payable via PayPal, Venmo, or Zelle.

Whether you want to book a session or have questions about the process and what you’ll get, drop me a line. I look forward to hearing from you.

Doug

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