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DOUG SCHUMACHER

experience designer + writer

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facebook marketing

The Facebook Metrics You Need To Know

June 6, 2012 By Doug Schumacher

This posted on iMedia today. Facebook’s been on a tear rolling out new features and new metrics. This article tries to define a fast-evolving subject.

To the article >>

Zuum Facebook chart high engagement posts

Filed Under: Articles Tagged With: content, content marketing, content strategy, facebook, facebook content, facebook marketing, facebook page, facebook page strategy, Facebook strategy

Facebook Report :: What 9 top brands posted for Easter

April 11, 2012 By Doug Schumacher

Holidays are always a content opportunity for brands. This is a look at some of the more interesting Easter-themed posts from some of the leading brands on Facebook.

Facebook Report – What Top Brands Posted for Easter
View more presentations from Zuum

Filed Under: Articles Tagged With: content marketing, content strategy, facebook, facebook marketing, Facebook strategy, social media, social media strategy

Stunning Surf Video Content Curated By Red Bull

January 17, 2012 By Doug Schumacher

You don’t have to produce content to have it engage your community. This week Red Bull shares some remarkable footage from a brand, Billabong, that may sell a completely different product, but certainly appeals to the same extreme sports interest. I also like how they’re using short, punctuated copy that plays entirely off the posted video. It feels conversational the way people really post.

Click through to see the video.

Below is this week’s report. Click the image if you’d like to click through to the individual posts.

Our FREE Top Ten weekly report features the top post from each of the top ten brands on Facebook. You can either sign up or view the complete list of posts in our latest report, featured in the archives on this page.

Also, you can get a FREE TRIAL of Zuum by just registering.

Filed Under: Articles Tagged With: coca-cola, converse, disney, facebook, facebook marketing, Facebook strategy, mtv, oreo, red bull, report, skittles, social media strategy, starbucks, top ten, youtube

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