facebook page

I just published an interesting look across 10 popular industries to see how Page performance compares for areas like engagement rate, page growth rate, and posting volume. We covered a number of industries, including politics, airlines, hospitals, fashion retail, snack foods, restaurants, sports footwear, and YouTube stars.

Key findings include:

• Industries with emotional subjects tend to have higher engagement rates
• Page engagement rates within an industry often vary significantly
• The more Likes a page has, the harder it is to get high engagement
• High posting volume often aligns with high engagement rates

Some things I expected, and some I didn’t.