With Zuum, it’s pretty clear I’m betting on Facebook as the dominant consumer social media platform for brands to engage their best customers.
Here’s the article: http://www.imediaconnection.com/content/29968.asp
This article breaks out posting activity trends across a number of industries, looking at things like how much to post, when to post, what topics to post, and what media type to use. Below is the chart that pretty much explains why if you’re trying to engage mass consumers, your best bet is probably Facebook.
