movies Archives - DOUG SCHUMACHER

What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:

Endless Racing Game for iPhone, Next Level – Video

This is crazy. Using the compass and bluetooth, you can string together multiple iPhones to create an open-ended track that these cars race around. I’ve downloaded it, and am on the hunt for the first other 3G S phone to try it with.

Four trends that will rattle retail this Christmas

Good insights about how much mobile tech – the iPhone in particular – will change shopping this season. Mobile apps and social practices that were early-adopter technologies the past couple of years are now ready for prime time. At the core is a consumer armed with more price-checking technology and the ability to exchange shopping information at the point of purchase, thanks to iPhone apps in particular. Further driving this behavior will be financially-stretched consumers looking for price advantages anyway they can get them.

Uncovering Steve Jobs’ Presentation Secrets

A new book delves into a presentation master’s tactics.

Case Study: The NHL Uses Tweet-Ups To Energize Its Fan Base And Reach New Audiences

I’ve posted about the NHL (wisely) taking the opposite approach to the NFLs ban on Twitter for athletes. A couple of interesting things to note about this campaign: While Twitter got people involved, it was the mainstream press that generated the most noise. That’s simply about being early adopter, not about the campaign itself, although that’s becoming hard to distinguish. The second is, the turnaround time of 3 weeks. Gotta be quick to market these days.

Disney Will Give Mickey Mouse a Makeover

Mickey looks like he stepped out of GTA 4 in this screen grab from the upcoming video game Epic Mickey. A big risk? Maybe, maybe not. The Mickey brand is in decline in the US, and sometimes you’ve just gotta shake the tree. What I found most interesting in the article is that this is actually a return to Mickey’s roots. He launched in 1928 as the Bart Simpson of his day. A rather rude brute who was amorously aggressive with Minnie. I kid you not.

Amazing Fan Video

I think this is the best glimpse of the future of film making than anything I’ve seen. Taking scenes and characters from video games and compositing them with actual footage, the whole thing was shot for $500. And the potential around this is almost endless.

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