DOUG SCHUMACHER

experience designer + writer

trends

Creativing :: Where good ideas come from, YouTube’s new mobile site, and WiFi on ‘roids

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What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:

Where Good Ideas Come From [VIDEO]

Excellent animated video on where good ideas come from. A lot of this will ring true to the importance of conversation monitoring, which is really just a way of plugging yourself into the community, or conversation, that the author talks about in this video.

Digital Marketing: Security Tech CAPTCHAs as Advertising – Advertising Age

Most of the time it’s annoying when advertising creeps into every nook and cranny of daily life, but this idea comes off as clever, and really making a pretty drab event — entering CAPTCHA info — a bit more interesting. And for brands, getting viewers to actually type out their tagline or product features based on a paid impression is pretty remarkable. One of the more clever new ad units I’ve seen in a while. The only limit will be that there really aren’t that many times a user has to see CAPTCHA’s, assuming they have cookies turned on.

The State of YouTube Mobile: Viewing up 160%, Operator Partnerships Sought

A couple of interesting things in this piece. For one, Google’s not happy with the way Apple’s YouTube app works, and are promoting the WAP version of YouTube mobile, instead. It offers a considerably better user experience, which shows that WAP has a lot to offer versus native app development. Secondly, Apple controls the YouTube app on iPhone, and if they can’t keep a major brand like Google up with the latest and greatest mobile experience, then it really underscores how much this brand really needs the larger development community on it’s side, and developing apps like mad for their platform.

SCVNGR provides deeper integration with Facebook Places

I’m following SCVNGR closely, as they seem to be the most aggressive of the location-based apps at trying to figure out survival in a post-Facebook Places world. It’s also interesting, because they’re backed by $4m from Google Ventures. And Google would love to kill both the social and mobile birds with one stone. But I still feel like SCVNGR lacks the simplicity to really go mainstream. For one, it requires an app download, a big barrier, whereas Facebook’s mobile app already has 100m users. And then there’s that problem of less than 1% of all mobile phone users use a location-based app more than 1x per week. So driving consistent use is going to be a real challenge. But the logic behind SCVNGR’s actions are on target, as they get that it’s ultimately about making brands more dynamic on their Facebook properties.

Digital Marketing: The Top 10 Viral Ads of All Time – Advertising Age

Just ran across this list. What I find interesting is that most of them are from the past two years. I’d think having more time on to accrue views would help. My guess is that two factors contribute to the recency of the leaders. One is that companies are getting better at promoting their videos, versus just tossing them on YouTube and telling a couple of forums about it. And secondly, the metrics tracking these views are improving, as they’re extending the analysis beyond YouTube views alone.

“WiFi on steroids” gets final rules, drops spectrum sensing

Any involved in online marketing should be a fan of anything that dials up our broadband speeds here in the US. They’ve been rated as low as 25th in the world, or something abysmal like that. But this is great. Take some unused TV spectrum and allocate it to wireless broadband. And I like that they’re focusing on wireless. It may not have the topend speeds of cable now, but ultimately it will be the most cost effective solution to scale, and seems like the most probably path to blanket coverage.

Phones Begin to Replace Hotel Keycards – Popwuping

Simply a smart way to differentiate yourself amid a battered travel industry. While it might not be enough to attract new customers, this will certainly make a strong impression on anyone who uses it (assuming no bugs, of course!). It also shows how companies need to focus on consumer touchpoints, and not media inventory, when looking at ways to make a real impression.

Hand Craft Your Way to Great Prizes in Etsy API Contest

Etsy is an interesting company to watch, as they’re developing a reputation for interesting, community-centered marketing campaigns. Earlier, they had a UGC video contest (http://www.youtube.com/user/etsy), and now an open API contest, with cash prizes. A couple things are truly helping them in these efforts. One is having a product that naturally attracts a lot of creative, artistic people. The other is having VC Fred Wilson (www.avc.com) as one of your backers.

5 Important New Trends in Location

An overview of the post-Facebook Places location-based services landscape. As expected, this is quickly moving from fun and games to real functionality. And that’s the big opportunity for brands. Because you may need several million people to make a game fun, but good functionality can be delivered on a 1-1 basis.

Creativing :: A baby-photo meme, Facebook’s Hackathon winner, and measuring word-of-mouth

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What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:

Dilbert Takes on Social Media Marketing Managers [PIC]

This is funny, and probably painfully true for some.

Score a Celebrity Twitter Follower by Donating to Charity

I like this concept because it plays into the Twitter culture of “who’s following who” so well. And it’s simplicity. Just bid on a celeb (like Justin Bieber), and they’ll follow you, retweet you at least once, and will also send out a tweet including your @twitterhandle. It’s tough to tag this with a value, as the big unknown is how many of JB’s 5.2m followers will ever see either of the references to you. But it’s a fresh idea.

10 Facebook Tabs to Add

If Facebook’s recent elimination of boxes left you baffled, this won’t necessarily explain their reasoning, but will give you a sense of how to revise your page to get back the content that’s now missing. For brands, this is a good chance to see how an advanced user is making the transition from boxes to tabs.

Nau, inc.’s photosets on Flickr

Fashion brands would seem to be a natural for photo-based social media. Yet it seems like so few of them take advantage of the technologies. One that is is Nau, a personal favorite of mine. In particular, I like their user submission contest, in which each month they select the best shot submitted by users, and that person gets, what else, free Nau clothing. They’ve also integrated the photos and Flickr’s slideshow capabilities on their site very nicely.

Does Speed Trump Quality for Startup Iteration?

With the term ‘agile marketing’ popping up more and more frequently, it’s interesting to note other situations where the rapid deployment and iteration approach is working. Personally, I think there’s a lot of headroom in this direction for agencies, as there’s no question they need to get more done in less time. The real question is, How to do that without ending up a pile of debris.

7 Strategies I’m Pitching for Businesses to use Facebook Places | Stay N’ Alive

A good list of ideas that many businesses should be doing with Facebook. Much of this is going to become foundational, and will support numerous other online marketing initiatives that involve social media, so it makes a lot of sense to have these capabilities already in play and having a good understanding of how to use them.

A new way to measure word-of-mouth marketing – McKinsey Quarterly

Some interesting findings in this. For consumer purchase decision-making, word of mouth has greater influence in developing nations, yet they also rely more on advertising, even at late stages of the decision making process. That makes sense given that mature markets tend to be more cynical about advertising. But word of mouth will almost certainly increase more for mature markets in the future, due to advanced in technology.

Another interesting bit. Word of mouth can lift a company’s market share 10% over 2 years, but also drop it 20%. Obviously, there’s a huge need to generate positive word of mouth. Imagine what 10% market share is worth to most brands.

A Baby Photo Becomes an Internet Meme – NYTimes.com

An entertaining story about memes, in particular a Florida parent’s baby photo that went viral in Japan.

Social shopping app wins Facebook Hackathon

Another indicator of the social shopping trend. Right now the simple idea is to map products to ‘Likes’, usually weighted towards your circle of friends. Of course this all underscores the importance of friends in recommending products, the most reliable source of information.

Is the iPad Devouring the Notebook Market?

Steve Jobs predicted this, and it’s remarkable to see the iPad’s impact happening so quickly. Keep in mind it was just a couple of years ago that laptops surpassed desktop sales. The trend is certainly to light, portable, and easy to use. For marketers, the question is, How will this impact future computing? So what are the user traits for iPad? Less typing, a more graphic experience, instant access due to not having to ‘boot up’, and an app-like experience, even if over the long-term that becomes more perception than technical reality. Bottom line: The Web has become (or perhaps always has been) a confusing mess of information, and now that’s it’s entirely mainstream, there’s a lot of room for optimization. The iPhone and iPad have taken us back to a simpler, almost pre-Web era of siloed experiences that feel simpler because, like traditional, they have a more contained set of options once you’re inside the app. Choice is good until it’s overwhelming.

Creativing :: Twitter the movie?, Mafia Wars goes guerrilla, and the future of the Internet is ‘things’

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What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:

Zynga Runs Guerrilla Mafia Wars Campaign In Hermosa Beach, CA

I like the use of QR codes in this game. I scanned it off the blog image using I-nigma on my iPhone and it had no trouble reading and taking me straight to the site. QR codes have made a lot of progress in the past couple of years.

Advertisers flocking to Facebook: eMarketer – Yahoo! News

Facebook’s taking a page from Google’s playbook. There’s a lot of money in automating the ad process, even if it’s small amounts from a lot of advertisers. Or perhaps especially if that’s the case.

Twitter Movie Trailer:  Rated Awesome

Very well-done parody of the trailer for the Facebook movie, which is here if you haven’t seen it. http://www.thesocialnetwork-movie.com/

Where Else in the World Will Kids Think to Put the Web? [VIDEO]

Interesting that when kids 6-12 were asked about what they want from technology, it’s to better connect them with the physical world. And they’re the ones who should be most comfortable with technology. Refreshing.

China Moves to Dominate the Next Stage of the Web

Interesting that while a recent survey of kids pointed to a future demand for bridging the technical world with the future world, and here China is setting themselves up to the the future of the Internet of Things. Pretty telling. A great stat at the end of this article, too. Earlier this week it happened for the first time that there are now more objects connected to wireless data plans than human subscribers.

Facebook Pages Become Customer Support Centers

There’s been recent buzz online about Facebook’s — and social media in general — ability to function as a customer support resource. Scalability is often at the core of the discussion, but then, customer support has never been any more scalable outside of social media. The objective for customer support technology is always to provide helpful information as fast as possible. Ideally faster than calling and talking to a CS rep. Facebook’s big advantage is familiarity. Even within an app, people may feel more comfortable using it to gather information versus a site visit. So speed and relevance will be the litmus test for this new CS tech, Parature.

Behind the Scenes of MTV’s Twitter Jockey Competition [VIDEO]

Twitter seems more like a content channel than a media platform. While arguably still outside the mainstream compared to most media vehicles, it has a large user base that wouldn’t be considered early adopters of new technology, while at the same time many traditional early adopters find little use for the service. In that sense, it’s a source for the truly influential to get those first bits of information across a range of subjects that most new techs never scratch the surface of.

Whrrl: Living In Foursquare’s Shadow

As my use of Foursquare continues to flatten, I’m interested in what’s next for location based services. Whrrl is the one I’m checking out lately. It’s more complicated than Foursquare, but offers extended value in the form of community. I guess those badges are wearing off, and if I wanted deals, I’d go to Groupon. Right now, my network isn’t to a point where I’m really getting the value, but as Whrrl is adding 2-3,000 users per day and I live in a fairly early adopter area, hopefully the value will emerge.

Gowalla CEO: Sorry Mobile Web: Users Prefer Apps

Start with this quote from the CEO: “Many people perceive the web as source for content rather than a source of services. An app puts the illusion of packaging around a web-delivered service so people feel like they are buying functionality, not merely visiting a site to perform a function or access content. This subtle perception not only explains why apps are popular, but it might also be a clue as to why folks can charge for apps while still unable to monetize their web-based services.”

While marketers are typically focused on building website experiences — for reasons ranging from cost to seo — there are distinct advantages to building apps. For one, once an app is installed, you have ongoing awareness every time the user scrolls through their apps. We all know how easily bookmarks get lost in normal web browsing. That has to increase 10x for a mobile experience. But well beyond that, there’s the perceived value of an app that the CEO is talking about. It’s packaged.

Fact: Most People Have Never Heard of Location-Based Apps

The harsh reality of leading edge technology is that it’s often very difficult to reach a mass audience. This study shows that less than only 1% of those surveyed use location-based services (LBS) more than 1x per week. Not the rate at which you can build a market. This leaves brands with two options at the moment. 1. Determine if you have a key influencer group using LBS and if so, plan for a ripple effect. 2. Do something to generate word of mouth buzz that extends well outside the LBS user group. Unfortunately, neither option is a high-odds play.

Creativing :: Facebook is heroin, Farmville engagement is sliding, and the Twitter Times personalized newspaper

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What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:

Tweet of the Week

“There was $250,000 lining the walls of that stand, how much clearer can I say it: “THERE IS ALWAYS MONEY IN THE BANANA STAND!” #ADquotes

Facebook is Social Media Heroin and that Puts It at Risk–Or Does It? | Forrester Blogs

Admittedly, the headline got me. But it’s an interesting case for why just because a social media experience is addictive doesn’t mean it isn’t in jeopardy of competition. Remember MySpace? Me either. But they were flying high when Facebook was just starting. And Facebook took over because of a better user experience. And that’s what people are complaining about Facebook now.

Bar codes get around town and get more useful – Yahoo! Finance

I’ve long felt that QR codes will have their day. As someone who’s found all sorts of convenient life hacks around mobile phones (taking a picture of my parking deck location is a fave), QR codes provide a convenient shortcut to entering text on a mobile phone. I really like how Google is distributing codes to their businesses. Think about walking along and seeing a store that you don’t have time to visit. Or it’s closed. You take a snapshot of the QR code on the window, and have their info logged for easy access later. That’s a very functional use, and I’m sure there are a lot of creative opportunities out there, as well.

The Twitter Tim.es – a personalized newspaper generated from your Twitter account

This is a great idea for people who find value in Twitter without having to constantly update the world on their last meal. It creates a magazine-style interface of all the links the people you follow are sending out. You can also filter it by lists or media sources. A much improved interface for consuming Twitter information than Twitter of any of the content generation-focused 3rd party apps.

Flipboard for iPad

Check out the demo video for a quick intro to the concept. This looks like it’s very well done, and like the Yahoo iPad app demonstration, makes a convincing case for why slates will dominate media consumption. Also, keep in mind we’re still in the very nascent stages of this type of content interface. The Flipboard branding is also nicely done.

Dribbble – What are you working on?

A fun site. Upload a snippet of a design. Limited to 400×300 pixels. So you’re not going to see the full page here. And that’s what I like about it. Interactive design is made up of so many micro-components, and sometimes simply a great button design or rollover effect can gain as much notice as a complete page. This site forces you to focus on the smaller aspects of design, and I found that a refreshing perspective.

Putting Facebook’s 500 million in perspective.: The Social Path

You may have heard about Facebook crossing the 500 million user mark. This is an amusing look at some other things that have hit 500 million, for better or worse.

Zynga’s Farmville Lost 4.4 Million Players Last Month

Ran across this older article on Farmville’s drop in traffic earlier this year. And it’s been a continuing slide. I think a lot of game-oriented systems are going to find people’s ever-changing interests a big help at launch, but a challenge for keeping long term activity. The article does a good job breaking down the information.

YouTube – Pug sings Batman theme

Randomness of the week. Thx to @gregtypes.

Twitter’s Noon Nadir – NYTimes.com

Can’t say I’m shocked that the ‘happiest’ day on twitter is a weekend, and the ‘saddest’ is a workday. The inforgraphics are interesting. The west coast lags the east coast a bit even when adjusted for time zones. Possibly because west coasters waking up later?

ToneCheck Checks Your Tone Like A Spell Checker Checks Your Spelling

I’ll be curious to see how well this works. Gauging sentiment is very difficult, and that’s really what this is doing. If they have a great algorithm, it could be the key to much more accurate assessment of online conversations.

Creativing :: Android gains on iPhone, Tablets to outsell netbooks by 2012, and Twitter goes local

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What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:

Tweeter of the Week

This guy at the Twitter account @DavidOnDemand will apparently do anything (legal) that you ask him to do via Twitter. Seems a bit of a stretch realistically, and he’s getting a lot more requests than I’d think anyone would have time to do. Oh yeah, and he works for an ad agency and is doing this to get a free trip to Cannes. I’d guess he’ll have earned the trip. This is a search thread of the latest requests he’s receiving.

More Data Shows Android Gaining on iPhone

A few weeks ago reports came out about Android sales surpassing iPhone sales in Q1 of this year. Now the logically-ensuing usage stats. Most noticeable is the change in share of consumption. The charts are very simple and readable.

Sorry, Sheryl Sandberg, Stats About Teenagers Don’t Show Email Dying

While email isn’t quite the killer app is used to be, it’s still highly relevant to most people, including teens. When the PEW research came out, there was a lot of buzz about the email stat saying only 11% of teens email daily. But it says more about their choice of communication platforms than anything, as even in 2006, the figure was only 14%.

Forrester Projects Tablets Will Outsell Netbooks By 2012, Desktops By 2013

I don’t doubt this for a minute. In fact, as the article states, it could be a serious underestimate. What this really means? That the online user experience is going to continue to fragment into more and more devices. These trends also show how computing is becoming less and less a work chore tool, and more and more a way of doing just about anything in life. So the heavy lifting of a desktop become unnecessary (along with the added expense).

Espresso Machine Personalizes Service Through Mobile Phone Identification | MobileBehavior

My first reaction was, Why have the dock and not just use BlueTooth? Whatever, the point is well made at the end. That to realize the future potential of mobile, think way outside the current structures of content, search, and communications.

World Cup 2010 Twitter replay | guardian.co.uk

A nice animated info graphic featuring the top keywords Tweeted during given World Cup matches. The graphic style and animation of this is great. I think they need to filter out the more obvious words, tho, to make it more varied and tell a deeper story. Check out the England vs. USA match, when USA got their lucky break goal, and the term LOL pops up.

Twitter Blog: Twitter Places: More Context For Your Tweets

It’s been a little surprising that Twitter hasn’t integrated this long ago, given the rise of location based services. Bottom line is, Tweets can now be sources to a location if the sender OKs it. For a lot of location-oriented companies, there’s a lot of potential here.

Brands Planning for a Mobile Future @ The #Promise | MobileBehavior

The Web has always had more to offer individuals than corporations, and this is an interesting look at how social and mobile developments of the future should extend that trend.

Bars Turn to Texting to Warn of Rowdy Patrons – NYTimes.com

Interesting use of texting to share information among bars, much like they track cheaters in Vegas. Of course, any time you have people sharing info outside the standard law enforcement practices, someone’s going to have issue with it. But I have to credit the police and bar owners for a creative solution to their problem.

Why Twitter’s new ads are ingenious – CNN.com

Pete Cashmore on Twitter’s advertising model. He writes a good overview of how it works, although the service doesn’t seem that innovative to me. He brings up some good points at the end about how this really excludes the small marketer, and just applies to large brands willing to drop the large $ to get their presence on Twitter. And that’s an interesting distinction from Google, who broke new ground in advertising by doing the opposite. Enabling anyone to play, and on a level field. Understandably, Twitter’s trying to figure the whole revenue thing out, but at this point I don’t see their model as nearly as scalable as Google’s was right out of the box.

Creativing :: Twitter trend #songprequels, It’s Foursquare day, and how marketers are using Twitter’s new ad platform

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Tweet of the Week

It’s Tweets of the week this week, picking up a trending hashtag #songprequels. Some funny stuff.

YouTube – Alice for the iPad

If you have any doubts about iPad or any other slate’s ability to transform the publishing, and specifically the book industry, this 45 second video for the iPad ebook version of “Alice in Wonderland” is a must see. While it may seem like it plays the same trick over and over, keep in mind this is the first attempt and within the first couple of weeks of the iPad’s release.

It’s 4SQ Day, But Foursquare Has (Almost) Nothing To Do With It

It’s 4/16 today. 4 squared. Get it? So in cities around the country, Foursquare users are getting together to celebrate post-tax day. About 150 businesses are giving Foursquare users special deals. There’s even a badge for it. McDonalds is getting involved.

What’s remarkable is that Foursquare the company had nothing to do with it, other than just making the badge. Probably took them an hour.

Most companies would die for this level of momentum.

Foursquare Cracks Down on Cheaters

As Foursquare starts to go more legit with companies actually paying to play along, this type of enforcement was just a matter of time.

History Channel Launches Foursquare Campaign and a New Badge

At the moment, I’m interested in anything happening on Foursquare. You can’t get much farther out on the edge than a location-based social gaming platform. Pairing the History Channel and the latest technology is interesting in it’s own way, but I do like the functional, or at least educational, aspect of this. It definitely adds a needed dimension to ‘checking in’, which is getting a little old and I think has people starting to ask “OK, What’s next?”.

Twitter Promoted Tweets Are Live

Just in case you haven’t seen a screen grab of Twitter’s new ad platform, Promoted Tweets, here you go. Note the tie-in between the hashtag and the content of the Promoted Tweet. Curious how many brands will be able to find that much context in the stream of Twitter conversations.

How Virgin America Uses Promoted Tweets

A good overview of how Virgin America is using the new Twitter Promoted Tweets ad platform. And VA appears to be doing a great job with this opportunity to participate in the launch of an ad platform. My question is, How mass-scalable is this (I can’t imagine Twitter is thinking this won’t be a mass advertising model). My questions are more around the average advertiser’s ability to use this ad model as judiciously as VA is. I don’t see most advertisers being anywhere near as creative, and certainly not as restrained. So I still have a lot of questions about how this opens up to a much larger base of advertisers who aren’t so much concerned with reputation as they are with reach. Of course, I’m sure Twitter gave that a thought or two before launching, so I’m curiously watching.

The Twitter Platform’s Inflection Point

Where’s Twitter headed? Or where’s the business or creative opportunity around Twitter? As Fred Wilson says, It won’t be in the same sandbox everyone’s already been playing in.

Advertising – Marketers Placing More Products Into Plots – NYTimes.com

Very interesting idea here of customizing products for a given TV show. Sure, there’s a certain cringe factor, but it’s a great way to get on a TV show in a more organic way and also tap the world’s insatiable desire for anything celebrity.

GetJar Facebook App Downloads Exceed 50M

Talk about nudging your way into a niche. This is a smartphone app that’s been downloaded 50 million times, and it’s nothing more than a link directly to Facebook’s mobile site (not the Facebook app). Also, jargon alert: MSS = Mobile Site Shortcut. I didn’t realize we needed an acronym for that, but WTF.

Creativing : Air Jordan flies again, trends in social media, and a nice mobile campaign

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My weekly update of what’s going on in new media marketing, pulled from social bookmarking site Creativing.com:

Jordan’s History of flight

A stylish, hip run-through of the various shoes he wore throughout his career, as well as the continuing line of Air Jordans. While Jordan’s skills were undeniable, he also made an enormous impact on the fashions of the game. And of course, wearing a uniform of not much fabric, the fashion statements ultimately came down to the shoes (later to be overtaken by tats, perhaps). At any rate, a fun recap of his career, and introduction to the latest line of Air Jordans.

Top Consumer Trends: Trust, Control, … Playfulness?

I like where consumer’s heads are, at least according to this survey. Basically, it looks like consumers are running everything through one big BS filter. But interestingly, they’re not against having a little fun. What these five trends say to me is, consumers are looking for straight-shooting companies that aren’t trying to sell them on traditional marketing tactics like bandwagon and products with bloated feature sets. In exchange for that dose of reality, they’re willing to engage and participate in a little fun. Oh, and if they don’t get this from their current brands, they’re ready to jump ship.

What Execs Are Thinking About The Social Media Channel

After reviewing what consumers are thinking, it’s interesting to see how the views of marketing execs compare. For the marketers who get social media, it looks like they’re on the right track. Emphasis is on building better relationships and extending their brand awareness. For those who aren’t interested, it’s typically because of low ROI tracking, and a lack of control over their precious brands. And from what consumers are saying, if that’s their mindset, they’re probably not going to succeed in social media anyway. Once again, it looks like the marketing industry is going to offer big rewards to early adopters.

Basics Of Social Media Roi

A good breakdown of how to apply some traditional marketing evaluation metrics to social media, and move a little bit closer to the holy grail of marketing. Perfect data. However, this will probably never address the issues of the ROI-bent marketers surveyed above, and they’ll likely sit on the sidelines until they’re well behind in the game.

I am T-Pain Autotune App for iPhone

Saddled with the ignominy of auto-tuning, T-Pain comes back like a great social marketer should. He takes the criticism head-on, and even turns it into a point of engagement that he can profit from. An auto-tuner iPhone app. And with the app, he’ll likely demonstrate that even with auto-tune, you still need some skills to sell a million songs. Or ringtones.

MockFlow – Easy Wireframing for Software and Websites

My new fave method for tossing together a quick sketch of a site layout. This is almost as fast as drawing on paper. (Especially when I have to spend so much time explaining what I’ve drawn.)

Moviegoers Protest ‘The Cove’

Great premise behind a campaign for what’s being touted as a very good movie. As the movie ends, theater goers are ENCOURAGED to turn on their cell phones and send a text to stop the killing of dolphins in The Cove, the subject of the movie. Cool way of turning a taboo into a call to action.

Burning Man 2009 Photos

What’s certainly one of the most photogenic events anywhere is captured with beautiful interpretation of the desolation of the environment combined with the inspiring transformation it goes through every year.

Creating Free Websites

I haven’t really dug into exploring this yet, but on the surface it looks impressive. Build good looking flash sites in a flash. With optional e-commerce shopping carts, and other advanced features like auto-coding Google Analytics. It’s remarkable where templatized site building is going.

Circular Website Navigation

Check out the nav on this site.