DOUG SCHUMACHER

experience designer + writer

zuum

Facebook Marketing Lessons from Large Brands

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My latest article, on what small businesses can learn from large businesses regarding Facebook page activities. It’s published in the Content Marketing Institute, one of the more thriving sites covering the fast-growing area of content marketing.

In the article we conduct an analysis on automobile industry Facebook pages. Looking at both large manufacturers and small, local dealers, we break down what’s working, what’s not working, and what the dealerships can learn from the larger brands. The emphasis is on subject analysis, and we feature a number of Zuum charts that clearly pinpoint the findings and recommendations.

Here’s the link.

And here’s an example of one of the charts. We then drill in to see how the Nissan dealers listed here can improve their engagement.

Facebook content analysis on automotive industry

3 signs you’re a success on Facebook

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I know, it seems like the only time I post here is to say I’ve posted something somewhere else. 🙁

But I thought this article came out well, and there are some good, insightful reports on some of the top brands on Facebook. Starbucks, Skittles, Disney, Oreo, Red Bull, etc.

The complete article is here:

An example of one of the charts, showing the average monthly engagement rate figures for the top brands on Facebook, is below.

And of course, you can see all this data and much more for your brand and industry when you check out Facebook content strategy tool Zuum.

 

Facebook content calendars: The 4 vital pieces

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With Zuum, it’s pretty clear I’m betting on Facebook as the dominant consumer social media platform for brands to engage their best customers.

Here’s the article: http://www.imediaconnection.com/content/29968.asp

This article breaks out posting activity trends across a number of industries, looking at things like how much to post, when to post, what topics to post, and what media type to use. Below is the chart that pretty much explains why if you’re trying to engage mass consumers, your best bet is probably Facebook.

comScore data showing Facebook dominating the social media space

Launch of Zuum: Facebook Page Engagement Analysis

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We’ve just launched our new tool for analyzing Facebook data, Zuum (ZuumSocial.com).

My biz partner, Alex Gonzalez, and I are very excited about the insights that can be gathered using Zuum. Things like what terms are most powerful for driving engagement, which days are fans most active, which media type drives the best engagement.

All things that anyone wanting to optimize their Facebook Page should find very helpful.

If you haven’t, please register for free access to our public reports. Any thoughts you have to share on the tool would be welcome.

Here’s a sample image of the media type chart, one of thirteen charts in Zuum.

facebook_marketing_tool_chart_mediatype