ENTERPRISE SAAS CONTENT MARKETING PROGRAM
Building a content program that resonates with users throughout the customer journey
Project Roles
UX Writer, Copywriter, Content Strategist
Company
Zuum
Challenge
Zuum, a social media content strategy tool, needed to expand its ongoing content marketing program, feeding prospects into the content silos of the marketing website.
The objective of the program was to address target audience needs and interests throughout their customer journey, with a primary goal of converting new visitors to product trials and a secondary goal of driving newsletter subscriptions.