UXing
Content analysis for tweets with #UX
What are the hottest UX-related topics on Twitter? Who’s leading the discussion? How do the conversation and community evolve over time?
Those are some of the questions I’m trying to answer with UXing – a live dataset and report for Twitter posts with ‘#ux’.
Now of course, you can’t have Twitter content analysis without a dashboard, so there’s one of those. A topline breakout of the key metrics behind the broad trends. [1]
The data is charted in a Google Looker (nee Data) Studio report.
After the initial dashboard view, it breaks down the analysis to answer 3 primary questions.
1. What are the influncers tweeting about?
2. Who’s doing the tweeting?
3. When is it happening?
That’s a simplification, as there are quite a few charts and tables designed around each of those questions.
For example, a word cloud featuring the topics most frequently posted helps answer the question ‘What are the influencers tweeting about’. [2]
Likewise, a table ranking the content authors by total retweets generated during the given time period takes the question of ‘Who’s doing the tweeting’ and adds a value metric to rank them by. [3]
The question ‘When is it happening’ is interesting from multiple views, including the dayparts with the most active authors. [4]
In future posts, I’ll share charts that I think add interesting POV to the industry conversation and discuss how they work to answer the 3 main questions.
The report is public and any POVs to help make sense of the data are welcome (buttons at bottom of page).