UXing

What are the hottest UX-related topics on Twitter? Who’s leading the discussion? How do the conversation and community evolve over time?

Those are some of the questions I’m trying to answer with UXing – a live dataset and report for Twitter posts with ‘#ux’. 

Now of course, you can’t have Twitter content analysis without a dashboard, so there’s one of those. A topline breakout of the key metrics behind the broad trends. [1]

The data is charted in a Google Looker (nee Data) Studio report.

After the initial dashboard view, it breaks down the analysis to answer 3 primary questions. 
1. What are the influncers tweeting about? 
2. Who’s doing the tweeting? 
3. When is it happening? 

That’s a simplification, as there are quite a few charts and tables designed around each of those questions.

For example, a word cloud featuring the topics most frequently posted helps answer the question ‘What are the influencers tweeting about’. [2]

Likewise, a table ranking the content authors by total retweets generated during the given time period takes the question of ‘Who’s doing the tweeting’ and adds a value metric to rank them by. [3]

The question ‘When is it happening’ is interesting from multiple views, including the dayparts with the most active authors. [4]

In future posts, I’ll share charts that I think add interesting POV to the industry conversation and discuss how they work to answer the 3 main questions.

The report is public and any POVs to help make sense of the data are welcome (buttons at bottom of page).